Retail Store Marketing Ideas
Retail store marketing ideas to help you attract more customers and generate more business and referrals from your existing customers.
Retail store marketing
What to focus on for your marketing for the best return on both your time and money.
Three things to help you drive more profitable revenue for your retail store.
1. Focus on attracting and cultivating high-value, profitable customers
Sales and deals attract people who want to pay a low price. They're not loyal. They tell others about the low prices and great deals they find.
You want your marketing and advertising to attract the most profitable and pleasant to serve customers vs. people coming in just to buy because you're running a sale.
The best customers buy at full price and tell others about the great products and service and customer experiences.
How to Guides to help:
2. Focus on getting people in your store to buy 1 thing
Buying psychologists have learned that when a person in a store decides they want to buy one thing, they will then start looking for other things to buy. Ravi Dhar of the Yale School of Management, calls it 'the shopping momentum effect.'
There's a certain amount of guilt that most people experience when spending money, but having opened our wallets the first time, with each additional purchase the guilt ebbs. "Research has shown that just paying for something has some pain attached to it, even though you get something back in return," Dhar says. "But after you've bought the first item, the second item doesn't hurt as much."
See all the articles on How to Increase Sales
3. Ask for the email address and cell phone from every customer
That is the least expensive and most effective way to make sure you keep your customers! If they trust you enough to give you their email address and cell phone number, they are loyal. They want to get relevant, personalized information from you via email, text messages and perhaps even phone calls. If they give you only their email address, they are wary. You will have to earn their trust that you will not bombard them with irrelevant or too frequent communications. The key is letting the customer control how they want you to contact them, how often and with what information. That's all part of creating a customer database and content plan.
Retail store marketing "must do" list
Before you rush off to try some new innovative retail marketing idea, make sure you are doing all the things on this "must do" list for marketing.
- Small Business Marketing Must Do List - the 12 most important things for success in marketing a retail store small business.
Next page - what's new in retail store marketing, learn how to assess customer satisfaction, how to attract more people to your retail store and more...
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