• Purchase Process -  To sell more home and garden products, you want to understand how the purchase process is changing in the age of social media and mobile phones.

• Trigger Events in Marketing that indicate someone may be ready to buy.  Certain events, milestones, or seasonal activities may indicate that people are ready to buy. Identifying these "triggers" and reaching out to customers at the right time with the right message is a great way to attract new customers.

Many times consumers buying products for their home or garden are doing so because of a "trigger event":

The key to great marketing for home and garden products is to anticipate and proactively help people in these different situations through your merchandising, in-store marketing, marketing to your existing customers and through your marketing to attract new customers. 

• Contact Plan - how to create a customer contact plan so that you are sending customers and prospects the most relevant information at the right time about your home and garden products.
• ZMOT Zero Moment of Truth - Google's view is that search is now integrated throughout the buying process because of mobile phones and customers wanting to be smart buyers.
• Buying Process - How to sell more home and garden products by helping prospects at all nine stages of the buying process.
• Facebook Marketing How-to Guide - Learn how to create company and product pages on Facebook, how to attract fans, and how to deal with complaints.

How to sell more home & garden products

• 
• Retail Store Marketing Ideas
• Seasonal Marketing Ideas
  
• How to Increase Sales
  
• Trade show and Events Marketing - you'll find all the how-to guides here to help you with hosting seminars, events, trade shows and attracting people to attend these events to learn more about your home and garden products
• Get Customers! More than 86 Ways to attract new customers! How to get customers who will be most profitable and pleasant to serve.  How to get customers as inexpensively and quickly as possible.

The Must Do List for Small Business Marketing

Small Business Marketing How-to Guide - the Must Do List!

 

Targeting your marketing for home and garden products and services

• Marketing to Moms - women and moms are often the people you want to target for marketing home and garden products
• How to Identify Your Most Profitable Customers - You want more customers like your most profitable customers.  These won't just be the customers who spend the most money.  
• Targeting High Income Adults - These people are still spending money.  High income adults are busy.  They often have more money than time.  They want to be treated like VIPs.  Learn how to market effectively to this group.
• Word of Mouth Marketing
• Viral Marketing  -  Learn how to get other people to become your free sales force, sharing positive word of mouth with others.

TIP:  Great example of how a home and garden center hosted a ladies night out event that attracted 1,600 women!  Garden Center Marketing