Upselling

Examples of good - better - best for upselling

Magazine and newspaper editors use this approach of good, better, best to feature three products in different price ranges.  Here are some examples of how they've done that. They don't do this to "upsell" someone.  They do it because it's a credible and fast way to explain the differences between several products at different price points. 

Here the editors from the newspaper The Oregonian use the labels budget, midrange, investment.  That's another way to say good, better, best. 

In this example below from The Wall Street Journal comparing food processors, they use the labels The Multi-tasker; The Package Deal; The Main Squeeze; The Budgeteer; and The Blue Ribbon to categorize the five products they are featuring. 

TIP: Think like a Magazine Editor and do this yourself with the products you offer on your website, in your catalog and in your direct mail marketing.  Choose three products to feature at different price points and explain the differences and why someone would want to pay more. Use words that are credible and like what someone would see in a magazine. 

Here's an example from an ad for HP Printers using the good-better-best approach to explain the differences between three printers.

This ad is targeted to Moms and ran in magazines for mothers.  See how it's not technical?  It makes an emotional appeal about why a Mom would want to buy a color printer and then explains three options to consider.  They use the labels: Does it Easily; Does it Fast; Does it All. 

Gas stations use a good-better-best approach the way they mark the choices for gas as unleaded, unleaded plus or super unleaded. 

And here's an example below of how a tire company used this approach to explain and sell different options for tire services in a promotional ad.