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Direct Mail Response Rates

Direct Mail Response Rates

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Direct Mail Response Rates

Learn what you can do to increase your direct mail response rates.

  • Typical Results for Direct Mail covers what the latest industry research is on norms and average direct mail response rates.

 

This article focuses on how you can increase your direct mail response rates.

Tip

Advice about direct mail response rates

 

Don't focus on the one metric of direct mail response rate.  Also think about...

1.  Cost of customer acquisition - this is how much you are willing to spend to acquire a new customer.  That varies depending on what you are selling and the lifetime value of that customer.  For example,...

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