How to Guides for PPC (pay-per-click)

search advertising for small business

New to search and PPC advertising? 

• About Search PPC Advertising

How-to Guides on PPC Advertising 

• Search PPC Advertising How-to Guide - this covers all the steps and explains how to make PPC advertising work for your business.

TIP:  PPC search advertising takes time to set up.  There's a lot of testing and experimenting required to figure out what works and what doesn't.  That takes a lot of time that many small business people don't want to spend.  Why don't you hire an expert in SEM (search engine marketing and advertising)?  Get them to set things up for you and train you how to manage it. 

How to Hire a SEM (search engine marketing) Expert

Focusing on just one part of the PPC advertising process?

How-to guides to help you with:

• How to Buy Search PPC Ads  - Learn how to successfully buy search PPC (pay-per-click) ads on Google and other search engines, along with cautions and tips to save money and time.

• Keyword Research - this is learning what people are searching for related to what you are offering or selling.  It's part of the foundation of a successful search PPC advertising campaign. 

• How to Write and Optimize (Improve) Search Ads - An effective PPC program is optimized in three ways: By selecting the right keywords to purchase, writing an effective ad, and creating landing pages that convert people who click to paying customers.  Learn what to do to select, write and optimize your PPC ads.

• Tips for Successful Search Advertising Campaigns - Buying pay-per-click (PPC) ads on the major search engines is an affordable and effective way to attract targeted visitors to your website.  But response rates are typically very low (1%) so you want to learn all that you can about how to improve both click through rates and conversion (getting someone who visits your website or blog to actually buy or do something). 

• Website Landing Pages - Optimize your landing pages for conversion!  It's not just about creating a great search ad.  It's about getting someone who clicks to buy or share their contact information with you.

Google Advertising (AdWords)

More than 60% of all searches are done on Google, so you may want to focus your search advertising on them.  Learn about AdWords, Google's search advertising system.

• Google Advertising How-to Guides
  
• Does AdWords Work?  Learn what small businesses have to say.

Facebook and LinkedIn PPC advertising

Facebook and LinkedIn both sell PPC ads

From our experience:  buying ads on Facebook and LinkedIn is easier than buying search ads.  Why?  You don't have to do all the keyword research and analysis work upfront.  It's like buying a direct mail list.  Facebook and LinkedIn have lots of relevant selection criteria (like town, job title, industry, interests, etc.) that you select from and then create your ad.  You can also add an image (photo or graphic) which helps to make your ad stand out more.  It's very targeted and you control exactly how much you want to spend on a campaign or you can set a daily maximum amount too. 

 

• Facebook Advertising How-to Guide

• LinkedIn Advertising How-to Guide
  

Other types of advertising to consider

Search ads are one type of online advertising.  How-to guides on:

• Online Banner Advertising
  
• Mobile Cell Phone Advertising
  

Compare Search PPC Advertising with other types of advertising

• Advertising How-to Guide for Small Business explains the different types of advertising, along with the pros, cons and typical costs and results

TIP:  Best Free and Low Cost Advertising Ideas