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Customer Acquisition

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Customer Acquisition

How do you find new customers? And how do you find new customers that are profitable? There is a difference. It's easy to acquire customers - offer something for free, make a great price off deal.  But will those customers stick around and pay full price?  Probably not.  They will be what are described as "switchers" which means they switch from brand to brand based on whoever is offering the best deal or price.  They're not loyal.  They don't referral other profitable new customers and clients.  They are often demanding and difficult to serve customers and clients who you...

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