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Buying Process

Buying Process

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Buying Process

How to sell more by helping prospects at all nine stages of the buying process.

Target your sales efforts by determining what stage of the buying process your customer is in.  Are they gathering information, considering categories or are they close to making a buying decision?  Learn how to support customers in the different stages of their buying process for the most efficient use of your time and materials.  

Tip

Nine stages of a customer's buying process

  1. Just learning...about the category of products/services that are available, what things cost, who the top suppliers are.

  2. Comparing at the category level

  3. Determining their selection criteria and priorities...

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