Business Marketing

How to Identify Your Most Profitable Customers

• These are the people you need to focus your marketing efforts on.  You want to encourage them to help you get more referrals and target your marketing to attract new customers/clients to find people who will be like your most profitable customers. 

How to make offers that will attract profitable new customers

• It's easy to attract people who want a free iPad but they won't be the people who are interested in buying your products and services.  They'll be interested in getting something for free or winning something. 

• Same thing applies with always having a sale. To be more profitable, you need to figure out what offers you can make that will attract profitable new clients and customers.  Those will generally be offers for a free report or white paper related to what you are selling or a free initial consultation.  There are a lot more ideas than these in the article on how to make offers that will attract profitable new customers above. 

How to Increase Sales - you'll find all kinds of articles on lead qualification, lead nurturing, cross-selling and how to attract new clients and customers

Targeting business opinion leaders, thought leaders and people by industry

• Targeting is key in business marketing to save time and money. 

Marketing planning & strategy - practical advice for business marketing.  You need a winning marketing strategy that will differentiate your business and unify your marketing communications and advertising. 

Budgeting for marketing - get data on costs and ways to save money

Top marketing suppliers for email marketing, customer relationship marketing, advertising, direct mail marketing, PR and more

How to Treat Customers Like VIPs

How to Get Referrals

• This is something you need to master.  Learn how to ask for and get more referrals from your existing customers and clients.

How to Promote Yourself as "The Expert" in the Press

How to Market Yourself and Your Company on LinkedIn

• This is a how-to guide for small businesses that want to learn all the ways they can promote and market themselves and their companies on LinkedIn.

• If you're selling to other businesses, you want to learn about LinkedIn. LinkedIn is a professional social networking site used primarily by business people for business reasons. It was created based on the concept of "six degrees of separation." You connect with people you know and then they may allow you to see their connections. On LinkedIn, you can connect with professional colleagues, meet new people, join groups and look for new business leads. They also offer advertising and company pages (their version of what Facebook offers).

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CRM, Customer Relationship Marketing

Magazine Advertising

Direct Mail Marketing

Trade Shows and Events

LinkedIn Advertising

• This is a how-to guide for small businesses that want expert advice to understand the pros, cautions, costs and realities of advertising on LinkedIn.  We also share practical advice on how to create the most effective LinkedIn ad campaigns along with highlighting alternative marketing approaches for you to consider as you weigh what is the best ROT (return on your time) and ROI (return on your investment).

See all How-to articles