Bundling to Increase Sales

Bundling to Increase Sales

Bundling is a marketing strategy that works to increase sales. Product bundles are groupings of two or more things that go together that you offer to a customer. They can include both products and services. Or, several products from one company or several companies. Bundling can benefit both you and your customer.

Some examples of bundling

When phone companies offer a lower price for phone and internet service, that's a bundle.
A gift basket of a bottle of wine, cheese and crackers and candy is a bundle. It's not sold at a discount.
A veterinarian that offers a service for new puppy owners that includes well check visits, shots, spay/neutering, and flea control products is offering what marketers call a "product bundle".
When a computer store sells a printer, paper and an extra ink cartridge, that's a bundle.
A grocery store that offers "dinners to go" is offering a bundle.
A spa that offers a relaxation package of a massage, facial and manicure is bundling.

Know this: a bundle doesn't have to be offered at a discount or lower price if it the combined products or services save someone time or provide an added value. Bundling a new camera and all of the items needed to make it work when they get home (even at full price) provides the customer with convenience and increases their satisfaction.

TIP: Here's an example above of bundling. We don't think they needed to offer a $10 price off for this bundle. They could have just bundled it and that was the benefit to someone. It's a good idea to test to see if a price off is needed or if the bundling without the price discount is more profitable.

How bundling benefits sellers

Makes it harder for shoppers to compare prices because you are bundling several products or services together.
Differentiates one seller from other.
This is what consultants do, recommend relevant product/services.
It generates immediate revenue for future business.
Can be used as a "carrot" for making a major order.
It positions a sales person as a consultant.
It increases the check, or revenue spent.

TIP: Want more ideas on how to attract new customers, sell more to your existing customers and sell more profitably? How to Increase Sales

Cross Selling
Upselling

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