Google Tools 
MarketingZone.com reviews of the tools Google offers for advertising, marketing and website analytics.
65% of searches are done on Google.
Searches done on Bing and Yahoo together only represent ~ 20% of searches. Then there are a lot of niche players in search. Each company has their own tools and systems that they want you to learn about to use to advertise and optimize your website and web pages for them. Focus on Google. They're the big player.
What new Google tools to know about as a small business?
1. Google Places
Make sure you have claimed your free listing on Google Places.
Google Places is the equivalent of a Yellow Page ad online but it's free for a basic listing. It's easy to sign up and to use. If you don't have a website, you can use Google Places to create your business' "place page" and it will work like a website with the key information customers and prospective customers or clients need.
2. Google +1 Personal Profiles
3. Google Plus Business Pages
Google now lets businesses create a page to promote their business. There are pros and cons to understand about doing this. And some Red Flags to know about.
MarketingZone How-to Guides for Google
About Buying Search Advertising on Google and through their Ad Network
How to find and hire experts to help
- How to Hire a SEM (search marketing and advertising) Expert
- How to find and hire a reputable SEO expert
About Search Engine Optimization (SEO)
Next page - about Google Tools
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