Marketing Zone
Dynamic Listening
Sign In
Member
Benefits

Forgot your password?
Create New Account
FollowFacebookTwitterLinkedinPrinter-friendly version
Marketing How-to Guides
>
Internet and Online Marketing
>
Preventing online spam and phishing

Preventing Online Spam and Phishing

Protecting your blog, Facebook and Twitter Pages
Costs & Ways to SaveFast PassTools & ServicesResultsResources
How toWhat WorksWhat Doesn'tNew ApproachesTips for Beginners
Page  of 3

How to Protect Your Blog, Facebook and Twitter Pages from Online Spam and Phishing

Because they are interactive, blogs, Facebook and Twitter pages have become targets of two online threats: spam and phishing. Spam is unsolicited bulk email communication from unethical advertisers. Phishing is more damaging and is a form of fraud. Individuals and small business and non-profit organizations need to be proactive about protecting themselves by recognizing spam and phishing and letting the appropriate authorities know about these communications and website addresses.

We're starting the conversation.  Give advice about detecting and reporting spam and phishing.  Read what other people say by using the tabs on this page. The MarketingZone Editors will use this input to continuously update and improve this article.t  on the tabs.

Know this
Know this:  If you have any suspicions about a blog post, or Facebook or Twitter comment, do not click on any links or download anything you haven't ordered yourself.

 

Know this

Recognizing spam

  • On a blog:
    • Comments on a blog that are irrelevant or useless to the specific post are usually considered spam.
    • Comments like “great post!”  “cool” or “great site” and then have a website link.
    • Those who follow the links back to a spammer’s actual site will find no contact page or email address. Further, comments are moderated or disabled all together. Often, the site is on Blogger or Blogspot because these platforms do not require any identity proof and web hosting isn’t tracked. The sites contain usually content copied from other pages and then post Google AdSense advertisements for products related to that content. These spammers make money from the Google AdSense ads until they’re discovered.
    • Beware of phishing (see below).

 

  • On a Facebook page:
    • Because some Facebook users accept all friend requests, Facebook has become a magnet for spammers.
       
KnoKnow thisw this:  Facebook sometimes mistakenly suggests a spammer as a friend. This happens because a friend of a friend accepted a spammer as a friend. Facebook looks to friends of friends in order to make suggestions.

  • On a Twitter page:
    • Commercials that have nothing to do with your profile, your business (e.g. Could your teeth be whiter?) including a link.
    • Too good to be true: (e.g. This simple online business earned me $56,754 in just one month!) including a link.

 

  • All websites:
    • Be cautious of names and comments that sound nonsensical or written by a non-native speaker.
    • Random comments or promoting commercial services and products.

 

Tip

Protecting your Blog, Twitter and Facebook pages from spam

  • On your blog: Ask or research the blog platform provider to find out (e.g. WordPress, Web Easy, a developer) what comment “filters” they offer.
    • WordPress offers several spam filter plugins. Akismet is popular and rumored toAdSensey effective. Hashcash is a new filter that requires proof that the commenters have actually opened your website in a browser, not through a robot. Both have to be installed into your blog, however.
    • Blogger and Typepad include a spam filters with every account. Most likely, Blogger and TypePad developers will create better spam filters and release them as plug-ins soon.
    • Ask your website/blog developer what spam filter they’re using.

                                        

  • On Facebook:
    • Do not accept friend requests from people you do not know (many users do, in order to get their Friend numbers up.)
    • If you aren’t sure about the identity of someone Facebook suggests to you, do not automatically friend them.
    • Guarantee your identity with “My Safe Friend.” This Facebook application lets you validate your identity so that your friends know a post coming from a page claiming your identity is really you. The basic, free service is sufficient.
    • Facebook utilizes a spam filter.
       
Know this
Know this:  Facebook has developed algorithms that flag users that repeatedly send posts, particularly if the posts have the same message. People trying to organize a group or event can get flagged for spamming. Facebook suggests you send invitations through Event tabs rather than on your wall.

  • On Twitter
    • Know that by following someone, you are giving that person permission to send you direct messages on Twitter.
    • Before following anyone on Twitter, take a look at their profile first. Make sure the profile indicates the person’s or business’ intentions.
    • Look at a few days worth of the individual’s tweets. If they are all sales pitches or cover content in which you have no interest, do not follow them.
    • Those getting a lot of spam can considering using the TrueTwit service. TrueTwit uses a "CAPTCHA" test (whereby you have to type the funny shaped word that a computer robot can't read) to confirm that each user is a human and not a robot looking to gather clicks.
    • Tweet Blocker catalogs spam and claims to rank the top spammers on Twitter. This tool also allows users to quickly find spammers.

 

Next page - Reporting Spammers

Page  of 3

Find Marketing Experts to Hire

Researching marketing products or services to buy?

  • Top Marketing Suppliers
    • Reviews are written and continuously updated by editors.
    • We don't accept advertising and we don't participate in affiliate deals so our subscribers can rely on us for credible, honest reviews.
  • How to Find, Select and Pay Agencies and Freelancers
     
  • Best Sources to Find Marketing Freelancers to Hire
  • Costs for Marketing

 

TIP:  Let us do the work to research suppliers and costs.  Premium Member Benefits
Invite a Friend to MarketingZone











Feedback on MarketingZone.com
  • Complaints?

  • Compliments?

  • New ideas?

  • Topics we should include?

  • Articles you want to read?

What do you have to say about MarketingZone.com?

Derrith & Page
MarketingZone.com Editors

Home|How-to Guides|Find Experts to Hire|Get & Give Advice|Premium Advice|My Account
About Us|Contact|Content Licensing|Member Benefits|Site Map|Terms of Use|Privacy

Copyright © 2009 - 2012 by MarketingZone™ Inc.  All rights reserved.

No part of this work, including design, content, and underlying technology on all pages, may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, screen capture, and recording or by an information storage or retrieval system, without the prior written consent of the publisher, except in the case of brief quotations referenced with full attribution. Pages may be printed for the sole use of the person printing them. MarketingZone content is available via content license. Address inquiries to licensing@marketingzone.com.

MarketingZone™ is a trademark of MarketingZone, Inc.