Marketing Techniques

Here are how-to guides to help you with understanding different marketing techniques:

• Advertising
  • You'll find all our how-to guides for all types of advertising here. Learn how to create and buy ads yourself along with tools, services, agencies and freelancers you can hire to help. Plus get ad costs and ways to save money on advertising. 
  • Want to understand the pros and cons of different advertising techniques and approaches?  You'll find that in this Advertising How-to Guide
    

• Direct Mail Marketing
  
  • Leran about different direct mail marketing techniques like postcards, letters, catalogs and brochures.

• email Marketing
  
  • email Marketing can be sending emails about new products or sales.  Or, creating and sending a monthly email newsletter.  Learn about how to create and send an email newsletter, how to build your email list, how to select an email service, how to increase your email marketing response rates. 
  • Want to understand different email marketing techniques?  Get started with Email Marketing Overview

• Learn about Merchandising and Retailing Marketing Techniques
  • Best Ideas for Retail Store Marketing has hundreds of techniques to use for marketing

• Mobile Marketing has become very popular
  • There are all kinds of marketing techniques you can now use to reach people on their cell phones.

• Pack Design

  • Pack design can make products more or less successful.  There are a lot of laws and best practices to know about, along with research techniques that can help you determine and develop the most effective pack design.

  • Get practical tips about the best sources for packaging design and what graphic design experts, brand managers and business owners have to share about food packaging and product packaging design.

• Things you print like brochures, catalogs, flyers and letters
  • Learn about all the different marketing techniques for printed marketing collateral materials along with how to create and print different types of marketing materials, typical costs and ways to save money.

• PR and Public Relations Techniques

• SEM (search engine marketing)
  • If you have a website and/or sell online, you need to learn about all the marketing techniques to help you attract more website visitors who will be interested in buying what you are selling. 

• Social media marketing
  • There's a lot of media and press coverage about Facebook, Twitter, LinkedIn, Groupon and other types of social media.  You'll want to learn about these different marketing techniques and the time involved to participate if you start this.
  • Want an overview to help you get started?  Social Media Marketing How-to Guide covers the different techniques and the realities of doing this type of marketing.

• Trade shows and events
  • Learn about the different marketing techniques you can use to meet with people in person from attending trade shows, hosting seminars and events. 
  • Learn about top suppliers for trade show booths, displays, promotions, graphics and equipment.  How to attract visitors to your booth and nurture leads afterwards.  How to evaluate which shows to attend.  How to host a seminar. 

TIP:  You can often buy a mailing list of people who attended a trade show and event and send them a letter or brochure with some type of offer.  That may be an effective way to reach the buyers without the expense of going to the show.  It's also an effective way to test if a show you are thinking about going to is worthwhile.  Mailing Lists has the information on how to select and buy direct mail and email lists.

• Video marketing
  • Learn about how to create and post videos on popular sites like YouTube.  Video marketing is an effective and inexpensive marketing technique.

• Viral and word of mouth marketing
  • Learn about techniques for how to get more referrals and positive word-of-mouth marketing going.

• Websites

  • We've consolidated all our how-to guides on websites here.  You have lots of options for how to create and update a website that you'll want to learn about, along with how to market a website to attract more visitors.

• Want to know about more marketing techniques? 
  

  • See all our How-to Guides

  • Best Free and Low Cost Marketing Ideas
    

TIP:  Whatever marketing techniques you choose they should be based on a marketing plan, integrated marketing campaign and winning marketing strategy

• Marketing Mix

  • Learn how to create the most effective marketing mix for your small business. Your marketing mix is like the "ingredients" or the tactics that are part of your marketing plan.

  • This article includes data on what marketing techniques most small businesses use and what they find most effective.

• Integrated Marketing is marketing that is consistent and coordinated.  Learn how to create an integrated marketing campaign for your small business that is based on a big idea that will differentiate you from your competition.

• Marketing Strategies for Small Business
  

  • Learn how to develop a winning marketing strategy that will give you a competitive edge as a small business.

Know this:  Most companies have the same marketing objectives:  get customers, keep customers, and get more business from existing customers. It's your marketing strategies, and the tactics that support those strategies, that will give you a competitive edge and differentiate your company, products or services.

• Promotional offers that will attract profitable new business
  
  • Learn when "money off" offers make sense and when they don't and who you should offer "value added" promotions to.  Get a checklist to use to evaluate if your promotions will attract profitable, long-term customers for your small business.

• Costs of Marketing and Budgeting for Marketing will help you understand the costs of these different marketing techniques

• Small Business Marketing vs. Big Business Marketing - from the MarketingZone.com blog