Small Business Marketing Most Popular Articles
MarketingZone.com is a new how-to site and community for small business on marketing with thousands of articles written by marketing experts that are continually updated. These are some of the most popular small business marketing articles.
Targeting your Small Business Marketing
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Marketing to Moms - How to target and market to moms through blogs, advertising, Facebook, events, email and the all-important w
ord of mouth marketing.
- How to Identify Your Most Profitable Customers - You want more customers like your most profitable customers. These won't just be the customers who spend the most money.
- Targeting High Income Adults - These people are still spending money. High income adults are busy. They often have more money than time. They want to be treated like VIPs. Learn how to market effectively to this group.
- Viral Marketing - Learn how to get other people to become your free sales force, sharing positive word of mouth with others.
Must do for small business marketing
1. Make sure people on mobile phones can find your business!
With so many people buying web-enabled phones, the Internet has become the new Yellow Pages. You need to make sure that anyone with a phone that has web access can find your company (you don't need to have a website to do this). Next, learn how to reach people on their phones through advertising and other marketing techniques.
We've consolidated a list of the reputable directories: Free Listings
3. Know what's hype and what's actionable marketing news
Marketing news for small business = news you can act on to help your business grow or news that will save you time and/or money. Marketing News for Small Business
Winning Small Business Marketing Plans
- Marketing Plans- Expert advice on creating a marketing plan for your small business.
- Communication Plan for Marketing - How to create an effective marketing communication plan for your business.
- How to Develop an Integrated Marketing Campaign - Integrated marketing "matches" in look, tone and message. It's all centered on a "big idea" that unifies your marketing.
- Marketing Techniques - learn about your options, pros, cons and costs
- Marketing Mix - Your marketing mix is like the "ingredients" or the tactics that are part of your marketing plan.
- Advertising Strategy - how to create a compelling advertising strategy
- Positioning Statements - how to differentiate your small business, products and services through positioning that will be most compelling to prospects.
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Messaging Research - Messaging research for marketing and advertising is generally an excellent ROI. Learn about the options and costs for messaging research. Your messaging is the foundation of all your marketing.
- Marketing Budget - how to make a small business marketing budget.
- Best Sources for Marketing Freelancers - We've compiled, and are continually updating, this list of reputable sources where small businesses can find marketing freelancers like graphic designers, web designers, copywriters, PR experts, marketing consultants and other types of marketing freelancers.
Social Media for Small Business Marketing
- How to Market Yourself & Your Company on LinkedIn - Learn all the ways to promote and market yourself and your company on LinkedIn.
- Social Media Marketing How-to Guide for Small Business - Social media marketing is free but is it a good return on your time as a small business? Learn about the pros, cons, cautions of social media marketing for small business.
- Social Media Advertising - Get advertising insider advice on social media advertising to learn what works, what doesn't along with tips for how to improve your social media advertising results.
Advertising ROI
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How to Choose Effective Advertising - Ad Testing
- Other types of Advertising Research
- Advertising Planning and Strategy
- Advertising Tips
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Creative Brief and Ad Strategy Templates
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Media Brief
Coupons and Promotions
- Promotional Offers that Attract Profitable New Business - Stop giving away everything for free! Learn when "money off" offers make sense and when they don't and who you should offer "value added" promotions to.
- Best Free and Low Cost Marketing Ideas - Hundreds of ideas to help small businesses save money on marketing.
Increase Sales. How to Get Customers!
- Get Customers! More than 86 Ways to attract new customers! How to get customers who will be most profitable and pleasant to serve. How to get customers as inexpensively and quickly as possible.
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Retail Store Marketing Ideas Get inspired with marketing ideas to help you attract more customers to your retail store and generate more business and referrals from your existing customers.
- How to increase website traffic Quality website visitors are people who will buy something or ask for a price quote or download a report to learn more about what you are selling. Learn how to attract qualified buyers at the lowest cost.
Save Money on Small Business Marketing
- Best Free and Low Cost Advertising Ideas Looking for ways to advertise at little or no cost? Get tips on the best ways to get your message out about your small business that don't cost a lot of money.
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Costs for Marketing Typical costs for marketing, advertising, direct mail, email marketing, printing, websites, and more. And ways to save money.
Practical tips on how to save money on:
Marketing your small business on Google
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Does Google AdWords Work? Learn what small businesses have to say.
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Google +1 - it's new. Will people choose to use it in addition to Facebook, Twitter and LinkedIn? Join the conversation.
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Google Places How To Guide - Google Places is what Google calls their free listings for local businesses. Get insider-advice on how to make sure your listing is set up properly so you get the most visibility for your business.
Facebook Marketing
- Facebook Marketing How-to Guide - Learn how to create company and product pages on Facebook, how to attract fans, and how to deal with complaints.
- Facebook Advertising How-to Guide - Buying ads on Facebook is like selecting a direct mail list. It's easy to target exactly who you want to reach.
- Does Facebook Advertising Work? Learn what small businesses had to say.
How to Guides Small Business Marketing
How to do marketing + tips to save time, money and get better results
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Advertising How-to Guide - Understand the pros and cons of different types of advertising, typical ad costs, get tips on how to save money along with help developing your ad plan, finding ad experts to hire and reviews of top suppliers for advertising services.
- How to Start a Business Blog Learn what's involved to create and maintain a blog for your business and get detailed instructions on how to start a blog for your business.
- Business Marketing Practical ideas and tips about business marketing.
- How to Create and Print Brochures Expert, practical advice on how save time and money creating and printing brochures.
- How to Host a Seminar How to be successful hosting a seminar to attract new business.
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How to Attract People to Come to your trade show, event or seminar Specific how-to advice on how to attract prospective and existing customers to your events.
- How to Host a Fundraising Auction Planning, marketing and hosting fundraising auctions is a lot of work. Get tips to make it successful.
- Email Marketing How-to Guide Learn how to send email newsletters, what email marketing costs, ways to improve email marketing response rates and how to save money.
- Types of Direct Mail Learn about the pros and cons of different types of direct mail, such as direct mail letters, postcards, self mailers, catalogs, brochures, direct mail coupon mailers, and personalized direct mail (also known as digital printing). Get tips on using different types of direct mail and learn about alternatives to direct mail.
- How to Collect and Save Customer Information This is the most important marketing strategy for any small business. If you have collected your customer information (and their permission to contact them), you can send them email newsletters, email alerts, text messages, letters, invitations and even call them on the phone.
- Search Engine Optimization (SEO) This how-to guide on search engine optimization (SEO) is based on our own "lessons learned" from creating, launching, tweaking and optimizing our site and web pages within it to attract as many website visitors as possible, as quickly as possible.
Successful small businesses want what big companies have: marketing experts who find and filter the best actionable information on marketing costs, suppliers and how to do marketing better, faster and less expensively.
Successful small businesses want what big companies have: marketing experts who find and filter the best actionable information on marketing costs, suppliers and how to do marketing better, faster and less expensively.
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