ZMOT Zero Moment of Truth
Google has a new marketing campaign promoting the idea of ZMOT, which stands for Zero Moment of Truth. Is this slick marketing from Google to get people to buy more search ads or is this idea of the "zero moment of truth" an actionable insight you can use to grow your business?
Join the conversation about what you think about this view of how the marketing and purchase process has changed and how search is now more central than ever in a consumer and B2B customer's purchase decision process.
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