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Communication Plan for Marketing eBook

Communication Plan eBook

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Communication Plan for Marketing

This eBook on how to create a Marketing Communications Plan is written by MarketingZone.com Editors and continually updated based on feedback from our Premium Members. 

Derrith Lambka was Director of Advertising for Hewlett-Packard and a SVP at Millward Brown, a global brand/advertising research firm.  She's worked for ad agencies, a publishing firm and run a qualitative research firm.  She's advised Fortune 100 clients on how to improve their marketing.  She brings all her accumulated expertise and industry-insider knowledge to help small businesses with how to do marketing better, faster and less expensively.

Page Donovan shares her insider-knowledge about marketing...

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Before you invest in advertising, consider these alternatives:

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  • Advertising Strategy - many times advertising is the "lead dog" in communications so some companies start with creating their ad strategy and then leverage that to create their communication plan.
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