Franchise Marketing Ideas
Even though you've bought into a franchise, your personal financial success depends on how well you market your franchise business(es).
Here are franchise marketing ideas to help you attract new customers, get your existing customers to come back more frequently and tell their friends and generate more sales from your existing customers.
You may have a corporate group for your franchise that provides marketing support. Great. What are they doing for you? What tools, services, templates and advice are they offering you to help you grow your business and become more profitable? Leverage that advice and those services. You've paid for that. But know that the most successful franchise owners know they need to master marketing and not totally abdicate their franchise marketing to the corporate types.
As a franchisee, you've paid for a known brand. Be sure to adhere to all the brand guidelines because that is a valuable asset you want to protect and enhance with your marketing. Beyond that, we'd suggest you learn as much as you can about small business marketing to drive revenues for your franchise operation.
Successful franchise owners want what big companies have: Experts who find and filter the best and most actionable information on how to do marketing, along with gathering and updating information on marketing costs and suppliers. We hope you'll find that type of support at MarketingZone.com
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Marketing News - what's new, important and actionable
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Marketing Must Do List Here's a list of the twelve most important priorities for small business marketing to help you get the best return on your time and money, along with how-to guides to get this done!
You don't have to do all this marketing yourself! The best return on your time (and money) may be to find a reputable marketing freelancer or small business agency who will set things up for you and then you, or your team, can manage it. That's like hiring a landscape firm to do the hard work to set up your sprinkler system.
- How to Find Marketing Experts to Hire - learn the best sources to find marketing freelancers and agencies to help you with marketing for your franchise.
Marketing How-to Guides to help you with franchise marketing and growing your business most profitably
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Marketing How To Guides On advertising, branding, brochures, direct mail, email marketing, PR, printing, search engine optimization, social media, websites and more.
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Marketing Planning & Strategy How-to guides and templates for creating marketing and communication plans. You should be doing this as a franchise owner for your marketing!
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How to Increase Sales How to get customers, keep customers, sell more to your existing customers...Grow your revenues for your franchise business(es).
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Marketing Ideas Get inspired! Get marketing ideas you can use for your franchise.
The ClippingZone
The best marketing articles, blog posts and reports from around the web
These websites may be helpful for franchise owners and people considering investing in a franchise
- AAFD.org The American Association of Franchisees and Dealers, a San Diego-based trade group, promotes fairness between franchisers and franchise owners. Its online resources include tips on selecting and buying a franchise. Group members can also find contact information for lawyers who specialize in arbitrating and mediating franchise disputes. The site also has a directory of suppliers who offer discounts to AAFD members. There's a cost to join and membership is allowed for prospective franchisees.
- SBA.gov The U.S. Small Business Administration has a guide that lists issues to consider before buying a franchise, as well as scams potential buyers should watch out for. The site includes resources for franchise sellers, too, such as links about disclosure requirements.
- FranchiseRegistry.com/registry This site, a partnership between the SBA and FRANdata, a provider of franchise-industry information, lists dozens of franchisers that take part in an SBA program. If companies are accepted into the program, the agency reviews their contracts with franchise buyers in advance to make sure they meet certain criteria—which means faster approval for buyers seeking SBA loans. Companies that are interested in getting on the list must pay an application fee. The site notes that a company's participation in the registry doesn't mean the SBA has endorsed the company or made a determination about its quality or profitability.
Join the Conversation!
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- Use the tabs on this page to learn what people say works and doesn't work for marketing. This advice will get better and better as more people share.
If you've found MarketingZone helpful, will you please tell other franchise owners you know about the site? We'd sure appreciate that!
Derrith & Page, Editors
Successful small businesses want what big companies have: marketing experts who find and filter the best actionable information on marketing costs, suppliers and how to do marketing better, faster and less expensively.
How to Attract New Customers
- 86 Ways to Get New Customers!
- More Ways to Get Customers
- Get Clients
- How to Generate Qualified Leads
- How to Increase Website Traffic
- Get More People to Your Retail Store
- Promotional offers that attract profitable new business
- Business Networking
- How to Get Referrals
- Attract Profitable New Customers
- Promotions
- Social media marketing
- Groupon
- Deal-a-Day Coupon Sites
- Seasonal Marketing Ideas
- Mobile Marketing
- Lead Nurturing
- Webinars
- Advertising
- Packaging Design
- Fundraising & Non-Profit Marketing
- Social Media Marketing
- Internet and Online Marketing
- Direct Mail Marketing
- Trade Shows & Events
Sell More to Existing Customers
- Create Customer Contact Plans
- Understand Customer Lifecycles
- Sell More to Existing Customers
- Cross Selling
- Identify Most Profitable Customers
- Customer Retention
- Treat Customers like VIPs
- Build Customer Loyalty
- Trigger Events That Indicate Someone Is Ready to Buy
- Podcasts
- Customer Satisfaction Surveys
- Mystery Shopping
- Improve Customer Satisfaction
- Improve Patient Satisfaction
- Fire Difficult Customers
- Deal With Customer Complaints
- Manage Your Online Reputation
Sales Techniques
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Sales Presentations
- Upselling
- Good/Better/Best Options
- Product Bundles
- Solution Selling
- How to Purchase Process is Influenced by Social Media
- Lead Management and Scoring
Successful small businesses want what big companies have: marketing experts who find and filter the best actionable information on marketing costs, suppliers and how to do marketing better, faster and less expensively.
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