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How to identify your most profitable customers

How to Identify Your Most Profitable Customers

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How to Identify Your Most Profitable Customers

You want more customers like your most profitable customers.  These won't just be the customers who spend the most money.  Some of the customers who spend the most won't be profitable (they'll be the ones getting the highest discounts and requiring the most time for support).  Your most profitable customers will be people who act like a free sales force for you by referring profitable new customers and acting as brand advocates spreading credible, positive word-of-mouth.  They'll buy across product lines and be willing to pay full price. Learn how to identify who your...

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