Social Media Monitoring
Social media monitoring is eavesdropping on public conversations to understand what's hot, what's not, what people are concerned about, what they're talking about. In some ways, monitoring online buzz is like reverse market research. Instead of asking people what they think in a survey or focus group, there are tools and services that allow you to read and view what they're saying online in blogs, comments to articles, posts made to forums and places like Twitter.
In the "old days" there were clipping services. Now there are amazing tools that gather and capture the relevant information you want about...
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