YouTube Marketing
Small businesses can post videos for free on YouTube. Learn how along with what works and what doesn't for marketing yourself, your company, your products or services or your non-profit organization on YouTube.
YouTube is just one of many places you can market and post your video. If you've spent the time to create a video, you want to learn about all the places you can post it.
Video marketing is using videos that you, your employees, your customers or professionals make to educate or promote your business, products, services or yourself as an individual expert. Videos can be used to create awareness and interest; help educate and persuade prospects to buy during the pre-sales process; train and troubleshoot post-sales support issues. The most talked about video marketing success stories are when a video "goes viral" because they are funny or cool. Most people think of video marketing as videos posted on YouTube. Videos can either run on the business’ website, blog or on a “channel” the business creates on a video service.
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Want to create a video? Read this Video Marketing How-to Guide
- Top Suppliers for Tools and Services for Video - we've done the research and continually update this article on top suppliers for video cameras, video software, video posting sites, video analytics and new tools and services for creating videos for the masses.
How to market on YouTube
YouTube itself does a great job teaching you how to use the site. Here are some helpful links to get you started:
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The best marketing articles, blog posts and reports from around the web
- Mashable.com YouTube Brands: 5 Outstanding Leaders in YouTube Marketing
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Wall Street Journal How to Sell on YouTube, Without Showing a Video (join conversations instead)
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Excellent InfoGraphic of Who is Using Video on Mashable
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