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Costs for direct mail postcards

Costs for Direct Mail Postcards

Direct Mail Postcard Costs

This article is for Premium Members. We list the typical total cost for direct mail postcards including costs for renting a mailing list, creating the mailer, postage and printing. And we outline what you need to do to more accurately define costs for your specific project and give ideas to save money.

The major costs for direct mail postcards are:
  • Printing the postcards
  • Postage
  • The offer (if you're giving something away)
  • Creating the direct mail piece (graphic design and copywriting)
  • Renting a mailing list
  • Mail preparation (called fulfillment in the direct mail industry)

 

Average typical cost:  $.54 per postcard

  • The cost per piece estimate includes...

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