• Advertising How-to Guide
  

Understand the pros and cons of different types of advertising, typical ad costs, get tips on how to save money along with help developing your ad plan, finding ad experts to hire and reviews of top suppliers for advertising services.

• How to Start a Business Blog
  

Learn what's involved to create and maintain a blog for your business and get detailed instructions on how to start a blog for your business.

• Business Marketing
  

Practical ideas and tips about business marketing.

• How to Increase Direct Mail Response
  

There are a number of easy things you can do that will increase your direct mail response rates, along with things that take more time or expertise that you'll want to evaluate too. 

• How to Create and Send an Email Newsletter
  

If you do only one thing with email marketing for your small business, you should create a monthly newsletter for your customers and prospective customers. We'll walk you through the steps so you can create your own email marketing newsletter.

• How to Host a Seminar

Learn how to be successful hosting a seminar to attract new business and clients. 

• How to Attract People to Come to your trade show, event or seminar

Specific advice on how to attract prospective and existing customers. 

• How to Host a Fundraising Auction
  

Planning, marketing and hosting fundraising auctions is a lot of work.  Here's how to make that process go easier and faster.

• Email Marketing How-to Guide
  

Learn what you need to know to be successful at email marketing, what email marketing costs, ways to improve email marketing response rates and how to save money.

• Types of Direct Mail
  

Learn about the pros and cons of different types of direct mail, such as direct mail letters, postcards, self mailers, catalogs, brochures, direct mail coupon mailers, and personalized direct mail (also known as digital printing).  Get tips on using different types of direct mail and learn about alternatives to direct mail.

• Mobile Marketing How-to Guides

• Website Marketing Get Started Guide for Small Business

Learn about the options for how to create a website along with pros, cons, and costs.  Get tips on ways to save money and ideas on how to get your small business online without a website. Learn about top suppliers for website templates, tools and software to do-it-yourself.  And if you don't want to do it yourself, how to find reputable experts who can design your website for you.

• Search Engine Optimization How-to Guide
  

Our advice on search engine marketing is based on practical experience in optimizing our site and web pages to attract more website visitors to MarketingZone.  We are continually updating this how-to guide on SEO to share what we've learned. This is real practical advice.  We learn, apply, and share what we're learning.

• Branding Basics
  

Here's what you need to know about branding. In a nutshell, not a long book.

• How to Collect & Save Customer Information
  

Collecting and saving customer information is an important part of your small business marketing plan. If you know how to contact your customers, you can market directly to them in several inexpensive ways and generate more sales. Find out how to collect and save this gold mine of information.

• How to Write a Press Release

Learn how to write a press release that will be accepted by the press.

Social Media Marketing How-to Guides

• Social Media Marketing How-to Guide
  

Social media marketing is free but is it a good return on your time as a small business? Learn about the pros, cons, cautions and realities of social media marketing for small business.  And get specific practical tips to help you succeed in social media marketing.

• Facebook Marketing How-to Guide
  

Learn about what the pros, cons and realities are of setting up and maintaining Facebook fan pages and investing time in Facebook marketing. Learn how to create company and product pages on Facebook, how to attract fans, and how to deal with complaints.

• How to Market Yourself and Your Company on LinkedIn
  

This is a how-to guide for small businesses that want to learn all the ways they can promote and market themselves and their companies on LinkedIn to other businesses.  Most of these options are free!

• Social Media Monitoring How-to Guide
  

Social media monitoring is eavesdropping on public conversations to understand what's hot, what's not, what people are concerned about, what they're talking about.

• Deal-a-Day Coupon Sites
  

There's more than Groupon.  There are more than 400 sites that offer deal-a-day offers.  Learn the pros and cons to help you decide whether to participate as a merchant or retailer with an offer with any of these services.

• Video Marketing On YouTube and other Sites
  

Video marketing is using videos that you, your employees, your customers or professionals make to educate or promote your business, products, services or yourself as an individual expert. Videos can be used to create awareness and interest; help educate and persuade prospects to buy during the pre-sales process; train and troubleshoot post-sales support issues.

• See All How-to Guides on Social Media Marketing
  

• Marketing Plans

Answer 14 questions to complete your small business marketing plan.

• Marketing Strategies for Small Business