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Perfecting your elevator pitch

Elevator Pitch

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Perfecting Your Elevator Pitch

Everyone needs an ability to describe what they do in a short and meaningful way. That's what an elevator pitch is. It's what you could say to someone in an elevator riding up a few floors if they ask, "What do you do?"  It's more likely used in business and social networking situations. Here are some tips for how to do this well and attract more referrals and new business.

Tip

What answer do you give when asked "So, what do you do?"

Has this happened to you?  You go to a trade show and can’t figure out what most...

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