How to Get New Customers
Hundreds of ideas for how to get new customers. The list is always being updated!
How to get new customers
In generating this list of 86 ways to get new customers, we’ve focused on:
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Offers and marketing approaches that will help you get customers who will be most profitable and pleasant to serve
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How to get customers as inexpensively and quickly as possible
More articles on how to get customers
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Customer acquisition
- This article explains how large companies define metrics for customer acquisition and gives you ideas as a small business about what you can and should do to understand your customer acquisition costs.
Who do you want to get as new customers?
Malcolm Gladwell’s book The Tipping Point has a lot of great information and ideas on who generates the most word-of-mouth.
- Connectors are people who have lots of varied connections to different types of people and act as human bridges to help others make connections and "cross-pollinate" information and ideas. They don't get paid to do this. They just do this for free. It's how they operate.
- Mavens are people who like to be seen as experts and help other people make informed decisions. They're the "go to" people and "smart friends" and "experts" who people seek out.
- Salesmen are people who are persuasive in selling, inducing others’ to do or buy something. In social media, these "salesmen" (and women) do this for free. They're like a free sales force if you can harness them to recommend and advocate your product, company or services.
TIP: When you are at a networking event, how can you identify and proactively meet the connectors, mavens and salespeople personality types that Gladwell describes? These are the people you want to meet and nurture those connections. Why? These are the vocal people who are most likely to spread word-of-mouth, help you make connections and give you referrals.
Join the discussion about how to get customers!
- Get advice by using the tabs on this page to learn what people say works and doesn't work to get new customers. This advice will get better and better as more people share. Some advice is only available to Premium Members.
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