How to Sell More to Existing Customers
17 specific ideas for what you can do to sell more to your existing customers or clients. This is sometimes called installed base marketing or CRM (customer relationship marketing) or Lifecycle Marketing. When it's done well, it's a win-win for the customer and the company.
To increase sales to existing customers you can:
-
Increase how much each customer spends
- Increase how often a customer buys from you (their frequency of purchase)
- Get existing customers to become Brand Fans who (for free) will tell other people about you, your business, product or service
How to sell more to your existing...
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How to Attract New Customers
- How to Get New Customers
- Get Clients
- How to Generate Qualified Leads
- How to Increase Website Traffic
- Get More People to Your Retail Store
- Promotional offers that attract profitable new business
- Business Networking
- How to Get Referrals
- Attract Profitable New Customers
- Promotions
- Social media marketing
- Groupon
- Cell phone advertising
- Customer acquisition
- Lead nurturing
- Webinars
- Seasonal Marketing Ideas
How to Sell More to Existing Customers
- Create Customer Contact Plans
- Understand Customer Lifecycles
- Cross Selling
- Identify your most profitable customers
- Solidify loyalty after first first purchase
- Treat customers like VIPs
- Build Customer Loyalty
- Learn trigger events that indicate readiness to buy
Increase Profitablity & Customer Satisfaction
- Podcasts
- Fire difficult customers
- Improve customer satisfaction
- Improve patient satisfaction
- Deal with customer complaints
- Manage your reputation on Yelp
- Manage your reputation on TripAdvisor
- Conduct a customer satisfaction survey
- Mystery shopping
Sales Techniques to Increase Sales
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