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Focus Groups

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Focus Groups Research How-to Guide for Small Business

Focus groups are discussion groups made up of six to twelve participants with a research moderator whose role is to guide the discussion and interview the participants.  Typically focus groups are done in a research facility with one-way mirrors for clients to watch.  They can also be done in offices, conference rooms, trade shows or restaurants and bars.

 

Types of focus group research

 

Traditional focus groups are done with 6-12 people in a market research facility

Mini groups are done with 2-3 people

Dyads are done with two people, often two good friends or people who work...

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