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Customer Segmentation

Customer Segmentation

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Customer Segmentation

Customer segmentation is dividing a mass market  into distinct segments or groups of people who share similar characteristics. 

Customer segmentation is used in marketing for installed base marketing, Lifecycle Marketing, 1:1 Marketing and CRM, Customer Relationship Marketing. 

Once you get a customer, how do you keep them as a customer, sell more product/services to them, get them to share positive word-of-mouth?  Customer segmentation is the foundation for installed base marketing and new product/service development. 


Tip

How segmentation is used

Companies segment customers to help them:
  1. Develop relevant new products and services
  2. Customize marketing campaigns and messages to be more relevant and effective
  3. Choose specific product features to...

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Targeting Your Marketing

How to Target Your Marketing to Reach:

  • Athletes
  • Baby Boomers
  • College students
  • Consumers
  • Dads
  • DINKS (double income, no kids)
  • Empty nesters
  • Entrepreneurs
  • Families with young children
  • Gen X
  • Generation Y Millennials
  • High income adults
  • Hispanics
  • Industry thought leaders
  • Moms
  • Moms with young kids
  • Moms with teens
  • Opinion leaders
  • Pet owners
  • Retired adults
  • Single working professionals
  • Small business owners
  • Teens
  • Working women
  • Youth
Customer Relationship Marketing

  • Customer Contact Plans

  • How to Collect and Save Customer Information

  • Customer Segmentation

  • How to Identify Your Most Profitable Customers

  • Targeting

  • Customer Life Cycles

  • Trigger Events in Marketing

  • Lifecycle Marketing

  • Customer and User Registration Examples

  • Email Law Opt In

  • How to Collect and Save Customer Information

  • CRM Customer Relationship Marketing

  • How to Sell More to Existing Customers

  • Customer Retention

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