Christmas Holiday Marketing Ideas
25 ideas to help you with Christmas holiday marketing and advertising for a profitable holiday season.
Don't lose money during the Christmas holidays with too generous sale and special deal offers. These generally attract "switchers," people who are looking for the best price and later won't come back to pay full prices and become loyal customers.
When you sell anything over the holidays, be sure to get the name, email address and cell phone number from the customer and their permission to contact them so that you can use that to send them an email, text or to call them to invite them back.
Key Dates for Christmas holiday marketing
Black Friday falls on November 23.
Cyber Monday is November 26 and Free Shipping Day is December 17.
Market to last-minute shoppers. They are often the ones who are looking for recommendations and convenience, not a "screaming deal".
The shopping season doesn’t end on December 25th. ComScore reported that sales were $7.1 billion on the day after Christmas in 2011. Give holiday shoppers a reason to come back by providing a coupon with their pre-holiday purchase. And don’t forget about post-holiday clearance events and early New Year’s sales.
If you're planning to send holiday cards, get going!
25 Ideas for Christmas Holiday Marketing Success!
When it comes to making an impact during the holidays, there’s something for every small business to choose from. Start early so you'll have plenty of lead time and can ensure your business is top of mind with customers during this heavy buying season.
1. Get people to buy 1 thing...
Buying psychologists have learned that when a person in a store decides they want to buy one thing, they will then start looking for other things to buy.
Ravi Dhar of the Yale School of Management, calls it 'the shopping momentum effect.' There's a certain amount of guilt that most people experience when spending money, but having opened our wallets the first time, with each additional purchase the guilt ebbs. "Research has shown that just paying for something has some pain attached to it, even though you get something back in return," Dhar says. "But after you've bought the first item, the second item doesn't hurt as much."
2. Create curb appeal for your store for the holidays
People drive by your store or office all year long. Do something to get noticed!
Decorating the outside of your store will make your business more noticeable and just like with real estate, the better the "curb appeal", the more likely people are to want to come in. Simple idea: add a wreath and door mat.
Or, do something more elaborate that will get your business featured in the local paper with a photo showcasing your amazing windows or what you put out on the curb in front of your store.
Or change it up and do something different every day or every week with your goal of making people driving by take notice and smile. Offer free hot chocolate, have someone dressed up as a reindeer, showcase holiday trees decorated by kids or interior designers in the area. There are tons of ideas! Check out Pinterest to get inspired.
3. Jazz up your emails for the holidays
Use email "stationary" for the holidays.
There are all kinds of templates you can use to jazz up your emails around holidays with different themes that will make your emails standout.
These templates are from email company Get Response. You need to use their platform/software for your email marketing to use these.
Other companies sell email "stationary" you can use for sending customers or clients emails yourself.
4. Create and offer clever gift cards that look like gifts, not envelopes
According to a consumer-tracking survey by the International Council of Shopping Centers and Goldman Sachs, 18% of all gift purchases in December of 2011 were made with gift cards.
Make your gift cards unique and more like a "present" - put them in a holiday box or small bag that someone can put under the tree. Make clever gift cards. You can use the online companies that sell printed holiday cards to make your gift cards.
Or check out sites like Bags and Bows that offer pop-up gift card boxes you can personalize or choose in colors that coordinate with your brand.
Should you use the term Christmas or "the holidays"? For people who celebrate Christmas, they want it called that. For others who don't celebrate Christmas, they find messages that use that term offensive. The big retailers flip flop on using the term Christmas. You'll need to decide what's right for your business and your brand reputation.
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