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Valentine's Day

Valentine's Day Marketing Ideas

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Valentine's Day Marketing Ideas

Here are ideas to help you with planning marketing and advertising for Valentine's Day.

Don't make offers that will attract "switchers" and "deal shoppers".  Instead focus on marketing to your existing customers and making offers that will attract profitable new customers. These articles will help:

  • How to Attract Profitable New Customers
  • How to Treat Customers Like VIPs
  • Promotional Offers that Attract Profitable New Business
  • Learn more about the pros and cons of making an offer on Groupon and other similar coupon services before investing the time and money on this.

 

TIP:  MarketingZone.com blog post on Best Valentine's Day Marketing Ideas

 

Offer a bundle, cross-sell and upsell relevant products and services.  Learn how:

  • Product Bundles
    • Product bundles are groupings of two or more things that go together that you offer to a customer. They can include both products and services.  Or, several products from one company or several companies.  Find examples of product bundles and how they can benefit both you and your customer.
  • Solution Selling - people are looking for a "perfect evening" or "romantic getaway" or "gift he/she will love" for Valentine's Day.  How can you help them?
    • Solution selling is an effective way to both sell more and improve customer satisfaction.  To offer someone a solution, you first need to: understand a prospect’s problems or needs and then recommend an appropriate, relevant solution to their problem.
  • Cross-selling techniques
    • Increase sales by offering additional relevant products and services to your existing customers.  Educate your staff to become cross-selling experts.  Use information from your customer database to efficiently tailor your cross-selling program.  And make sure your website and marketing plans support the same effort.  
  • See all Increase Sales articles on MarketingZone

 

Are you doing everything you can to attract visitors to your website?

  • If you have a website, then you want to learn how to attract the most possible website traffic for the lowest cost. You want to attract both existing customers and prospective customers or clients to your website. 
  • How to Increase Website Traffic has lots of practical and low-cost tips.

 

Do you have a retail store? 

  • How to Attract More People to Your Retail Store lists 33 specific ideas to increase store traffic

 

Looking for ideas for marketing your restaurant for Valentine's Day?

  • Restaurant Marketing has 37 specific ideas for restaurants to help you attract new customers to your restaurant and get your existing customers to come back more frequently and tell their friends.

 

Do you plan to advertise for Valentine's Day?

  • Search advertising will intersect people when they are searching for Valentine's gifts, restaurants, getaways, ideas.  It's inexpensive to buy and you only pay when people click on your ad.
  • Newspaper advertising, radio advertising and advertising on Facebook may be other options you want to learn about to decide if they are a good fit.
  • Want to try something new?  Learn about Mobile Marketing
  • See all MarketingZone articles on Advertising

 

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Give and get advice about Valentine's Day marketing

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These articles may be helpful

  • Best Marketing Ideas for Retail Stores
  • Increase Sales articles on MarketingZone
  • Merchandising & Retailing
  • Budgeting for Marketing and ways to save money on marketing
  • Top Suppliers for marketing products and services
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