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Targeting your marketing

Targeting Your Marketing

Articles and how-to guides on targeting your marketing to reach Baby Boomers, Moms, high income adults, Gen Y Millennials, business owners and other target audience groups that are easy to reach through targeted marketing. 

Targeting Your Marketing

Targeting your marketing

 

Targeting your marketing will increase the relevancy of your marketing and messages, which should increase your response rates and improve the ROI of your marketing. 

  • Target Audience:  How to Define - Defining your target audience will help you save time and money on marketing.  By focusing up front on who it is you want to reach, your marketing can be more relevant to your target audience and more cost effective for you.  This will also help with qualifying leads.
  • Messaging Research - Your messaging is the foundation of all your marketing.  You want to target your marketing and messaging to be most relevant.
  • Positioning Statements - how to differentiate your small business, products and services through positioning that will be most compelling to prospects.
  • Customer segmentation - This will help with targeting your marketing.  Customer segmentation is dividing a mass market (all existing and prospective customers) into distinct segments of groups that share similar characteristics.
  • Marketing planning & strategy
  • Identify Your Most Profitable Customers - these are the people you want to target with your marketing.  Why?  For most businesses, less than 20% of your customers represent 80% of your sales and profits.  These are the customers you don't want to lose and who you want to clone when targeting new customers.
  • Market Research Methods - understand your options for market research and how market research can help you better target your marketing.
Targeting Your Marketing
    How to target your marketing to reach:
  • Athletes
  • Baby Boomers
  • College students
  • Consumers
  • Dads
  • DINKS (double income, no kids)
  • Empty nesters
  • Entrepreneurs
  • Families with young children
  • Gen X
  • Generation Y Millennials
  • High income adults
  • Hispanics
  • Industry thought leaders
  • Moms
  • Moms with young kids
  • Moms with teens
  • Opinion leaders
  • Pet owners
  • Retired adults
  • Single working professionals
  • Small business owners
  • Teens
  • Working women
  • Youth
More how-to guides on targeting your marketing

Acting on targeting for marketing

 

  • How to Select and buy mailing lists
  • CRM customer relationship marketing
  • Direct mail marketing
  • Advertising media planning and buying
  • Lead management and scoring
  • Decide what trade shows to attend
  • Create Customer Contact Plans

 

Targeting your marketing through understanding your target audience

 

  • Understand Customer Lifecycles
  • Sell More to Existing Customers
  • Customer Retention
  • Build Customer Loyalty
  • Trigger Events That Indicate Someone Is Ready to Buy
  • Market research
MarketingZone Articles

How-to Guides on:

  • Market Research Methods
  • Mystery shopping
  • Customer Satisfaction Surveys
  • How to improve customer satisfaction
  • Creating patient handouts
  • Word of Mouth Marketing
  • How to Get More Referrals

 

Best Marketing Ideas for:

  • Chiropractors
  • Dentists
  • Healthcare marketing
  • Psychologists
  • Veterinarians
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Researching marketing products or services to buy?

  • Top Marketing Suppliers
    • Reviews are written and continuously updated by editors.
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  • How to Find, Select and Pay Agencies and Freelancers
     
  • Best Sources to Find Marketing Freelancers to Hire
  • Costs for Marketing

 

TIP:  Let us do the work to research suppliers and costs.  Premium Member Benefits
Customer Relationship Marketing

  • Customer Contact Plans

  • How to Collect and Save Customer Information

  • Customer Segmentation

  • How to Identify Your Most Profitable Customers

  • Targeting

  • Customer Life Cycles

  • Trigger Events in Marketing

  • Lifecycle Marketing

  • Customer and User Registration Examples

  • Email Law Opt In

  • How to Collect and Save Customer Information

  • CRM Customer Relationship Marketing

  • How to Sell More to Existing Customers

  • Customer Retention

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