Easter Time Marketing Ideas
Easter is a religious holiday for Christians. It's also known for the Easter bunny, egg hunts and family gatherings. This year, Easter falls on Sunday, April 8, 2012.
A survey conducted by the American Bible Society and Barna Group found that 69% of U.S. adults celebrate Easter as a religious holiday. Gallup polls consistently show that more than 60% of Americans say they'll go to church on Easter, compared with the 40% who say they regularly attend church services. If you're promoting Easter, you may want to address the people who recognize Easter as a religious holiday.
Easter Marketing Ideas
Host an Easter Egg Hunt
Invite customers by sending an email, text message. Or post this on your Facebook Fan page. Don't have one yet?
- Learn about Facebook Marketing and Facebook Advertising (an inexpensive way to get the word out about a local event)
- Or learn how to send direct mail postcards
- How to Buy a Mailing List explains how this works for direct mail and email lists, along with costs and who the top suppliers are.
To attract kids and their parents to your store during Easter time
Rent an Easter Bunny costume and having someone dress up in that.
For entertainment, you might ask the local high school students who are in the school musical performing group or band to come.
Invite local boy or girl scout troops and/or sports teams. All those groups have email lists to make it easy and inexpensive to get the word out.
Make it a school fundraiser and donate 10% of your profits for the day to the school. Then ask them to help you get the word out to parents about your event. They are then doing awareness-building advertising for you for free and you're building goodwill with the parent community.
You might consider having the Easter Egg hunts for the younger kids at a different time so they have a chance. Or, set a limit of the number of eggs each child can collect. Another option is to tell kids to find one yellow egg, one red egg, one orange egg, one blue egg.
Consider adding special prizes in some of the eggs for what you sell or offer at your store.
To attract adults during Easter time
Make the Easter egg hunt with relevant prizes for them. If they come into your store, they can choose one egg and see what prize they win. Fill some eggs with candy and others with prizes for things you sell or offer.
Promote products and services that you want to introduce customers to that most people may not be aware of or buy.
- Promotional Ideas that Attract Profitable New Customers has more ideas to help you.
You can also avoid all the work and instead sponsor the local community or church Easter Egg Hunt
These articles will be helpful
- How to Create and Print Banners - covers costs and top suppliers
- How to Create and Print Flyers - explains the options and costs to get this done. You can save a lot of money by doing this on a color office printer and using a template.
- Business Cards - create folded or 2-sided business cards that act like a mini ad for your business.
- Promotional Products - learn about "logo wear" and other things you can buy and have made with your company or product name on it.
- Church Marketing and Outreach lists hundreds of ideas to help churches grow.
More ideas to help you with Easter Marketing
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Sell more!
- Are you "solution selling" - that is helping people find all the things they need for a great Easter celebration? Learn more about Solution Selling
- Check out all the MarketingZone articles on How to Increase Sales
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Social Media Marketing
- Learn about what works, what doesn't and cautions about social media marketing using tools like Facebook, Twitter, Groupon and Foursquare.
- Social Media Marketing How-to Guide for Small Business
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How to Get More People to Your Retail Store
- More than 30 specific and practical marketing ideas to help you with retail store marketing to attract more customers to your retail store and generate more business and referrals from your existing customers.
More how-to guides to help:
Join the conversation!
We're starting the conversation about marketing ideas for Easter
- Share your advice about marketing at Easter
- Read tips others have shared on the tabs on this page.
- The MarketingZone Editors will use the input from the community and other research we do to write this article.
All I need to know I learned from the Easter Bunny...
- Don't put all your eggs in one basket.
- Everyone needs a friend who is all ears.
- There's no such thing as too much candy.
- All work and no play can make you a basket case.
- Everyone is entitled to a bad hare day
- Let happy thoughts multiply like rabbits.
- Some body parts should be floppy.
- Keep your paws off of other people's jelly beans.
- Good things come in small packages.
- The grass is always greener in someone else's basket.
Author Unknown
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