Memorial Day Marketing Ideas
Memorial Day is Monday May 28, 2012.
Get ideas on how to market effectively during this time of year when America honors Veterans and kicks off the start of summer.
To sell more, think like your customers.
Help them find everything they need to have a perfect Memorial Day...
What do people want to do on Memorial Day weekend?
- Have friends over for a barbecue (which means fixing up the yard)
- Go to parties (which means bringing something)
- Get away for the long weekend
- Host a block party with neighbors
- Spend the day on the lake boating
- Have a picnic with their family and friends
- Get some projects done around the house
- Get the yard fixed up and plant vegetables or flowers
- Decorate their car or bike for the parade
- Test drive a convertible
- Go out to eat
- Get a pedicure
- Wash the dog
- Clean out the garage
- Get ready for summer fun!
TIP: Think about what your customers want to accomplish - their end in mind - over Memorial Day weekend In marketing this is called "solution selling" or "product bundles".
Think of what home and garden magazines do. They show beautiful photos to give people ideas and inspiration like the perfect backyard barbeque. In solution selling, retailers can do this too by helping to group all the relevant products and services (those that you sell plus those from other companies you've partnered with).
- Learn more about Solution Selling and Bundling Products
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Merchandising
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Upselling with Good, Better, Best Options
Get tips on how to increase sales by presenting good/better/best options. In the industry this is known as upselling.
Know this: These ideas of solution selling and upselling work for businesses selling products as well as those selling services. Ideally your solution should include both products and services. Think beyond what you offer and figure out who you can partner with to offer a "total solution" for what the customer wants. That saves them time and makes them shop prices less. You are "one stop". You'll increase the amount they spend by doing this and make them a happier customer, maybe even an Advocate who will go out and spread positive word-of-mouth online and in person.
Help people celebrate Veterans and people in the military
- Offer a special promotion just for military members and their family.
- Host an event to get people in the community out doing projects for families who have family members serving in the military. Offer to do home fix-up and yard work. Partner with a local Boy or Girl Scout troop or the local high school.
- Take photos and send the photo into the local paper with a press release about the event sponsored by your business.
- Hold a card making party to send to active military members.
- Visit the local nursing homes to visit with veterans. Wear a t-shirt with your company name on it.
- Feature veterans who are your customers in your email newsletter - make them a hero in your community.
- Buy an ad in the local newspaper and feature your customers who are veterans. They'll read the ad and so will their friends and people who know them. Those people will think, "Well isn't that nice of (whatever your company name is) to feature Joe in the paper...I should find out more about this company." Other people who don't know the veterans featured in the ad will also find this as creating "goodwill" which is a way to create awareness and consideration. The key is genuinely feature the people (with their pictures) and not make this about them using your products/services or giving a testimonial for your business. It's the same approach as a business sponsoring "athlete of the week" in the local paper with an ad with a photo of the student and information about the student.
You'll want to read this! 45 marketing ideas to help you with retail store marketing to attract more customers to your retail store and generate more business and referrals from your existing customers.
If you're a restaurant you'll want to read 37 Best Ideas for Restaurant Marketing
More ideas...
- Advertising
- Blogs & Blogging
- Branding
- Brochures
- Budgeting for marketing
- Business cards
- Business marketing
- Collect customer information
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Content Marketing
- CRM (customer relationship marketing)
- Database for marketing
- Direct mail marketing
- Email marketing
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Facebook marketing
- Fundraising and non-profit marketing
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Google tools
- Graphic design for marketing
- Increase sales (get customers, cross selling, upselling...)
- Internet online marketing
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LinkedIn Marketing
- Mailing lists
- Market research
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Marketing ideas & examples
- Marketing plans
- Marketing strategies
- Marketing effectiveness & ROI
- Merchandising and retailing
- Mobile marketing
- Newsletters
- Packaging design
- Positioning
- Printing business cards, flyers...
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Product marketing
- Promotions for marketing
- PR/Public relations
- Seasonal marketing ideas
- SEO (search engine optimization)
- SEM (search engine marketing)
- Social media marketing
- Small business marketing
- Starting a new business
- Targeting
- Trade shows and events
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Twitter for business
- Video marketing
- Viral and word of mouth marketing
- Websites
- Working with agencies & freelancers
- Writing for marketing
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