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Thanksgiving

Thanksgiving Marketing Ideas

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Thanksgiving Marketing Ideas

Thanksgiving may be the best time of year to thank your customers, clients or patients for their business and referrals.

From our experience, many businesses send holiday cards to clients and customers in December.  Most of these cards seem very generic and come at a time of year when a lot of other cards and gifts are being exchanged.  Your cards may stand out more if you send them to arrive before Thanksgiving.

 

Thanksgiving marketing ideas

1.  Send personal cards or notes to your customers

Perhaps a photo postcard of everyone in your office with a printed note thanking a customer, patient or client for their business and referrals.  It will stand out more if the customer's name is hand written and the card is signed by someone and a personal note is included.  Use blue ink, not black or red. 

  • Cards and Invitations has all kinds of ideas for electronic and printed cards
  • Postcards has more ideas if you want to mail something
  • Call your best customers and personally thank them for their business. 

 

TIP:  "My best Christmas marketing idea is actually to market at Thanksgiving. Back in my previous life as a Banker I lost a big client because I sent a gift at Christmas, he was Jewish. I now send Thanksgiving cards wishing them a wonderful holiday season. The great thing is that I'm the first card they get for the season so I'm not lost in the pile. Each year I always get a new job from a returning client. Sending something at Thanksgiving will not offend anyone."  Gail Mayhugh in Las Vegas with GMJinteriors.com

If you decide to send greetings for Thanksgiving...

Send an email or greeting card to your customer list. A photo of your staff may be eye-catching.  Include a holiday offer or compelling message. 

TIP:  MeebleMail has templates for email stationery that will make your emails stand out from the crowd.  If you use Microsoft Outlook, check out the options from them for free.  PaperlessPost, Evite, Wufoo, Eventbrite and Facebook Events are also free or low cost ways to invite people to events, create forms and communicate in a more personal way via email.
 
TIP:  good time to learn about and start lifecycle marketing.  Lifecycle marketing starts with the customer and their needs.  The goal of lifecycle marketing is to build loyal, long-term customers.  How?  By using data about a customer and their behavior (what they buy, when they buy, how they buy, along with what else they look at and share) as a way to determine and trigger what information will be relevant and valued by them at each stage of their purchase cycle and over their lifetime as a customer. 
  • Lifecycle Marketing
 
2.  Decide when you will start decorating...

 

This was posted on Facebook by someone who doesn't like to see Christmas decorations put out until Thanksgiving is over. 

The sign at Nordstrom says "We won't be decking our halls until Friday, November 27"

The comments on the Facebook post are people responding this is a good thing.

 

 

 

 

 

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Costs & Ways to SaveFast PassTools & ServicesResultsResources
How toWhat WorksWhat Doesn'tNew ApproachesTips for Beginners
Page  of 2

Thanksgiving Marketing Ideas

Thanksgiving may be the best time of year to thank your customers, clients or patients for their business and referrals.

From our experience, many businesses send holiday cards to clients and customers in December.  Most of these cards seem very generic and come at a time of year when a lot of other cards and gifts are being exchanged.  Your cards may stand out more if you send them to arrive before Thanksgiving.

 

Thanksgiving marketing ideas

1.  Send personal cards or notes to your customers

Perhaps a photo postcard of everyone in your office with a printed note thanking a customer, patient or client for their business and referrals.  It will stand out more if the customer's name is hand written and the card is signed by someone and a personal note is included.  Use blue ink, not black or red. 

  • Cards and Invitations has all kinds of ideas for electronic and printed cards
  • Postcards has more ideas if you want to mail something
  • Call your best customers and personally thank them for their business. 

 

TIP:  "My best Christmas marketing idea is actually to market at Thanksgiving. Back in my previous life as a Banker I lost a big client because I sent a gift at Christmas, he was Jewish. I now send Thanksgiving cards wishing them a wonderful holiday season. The great thing is that I'm the first card they get for the season so I'm not lost in the pile. Each year I always get a new job from a returning client. Sending something at Thanksgiving will not offend anyone."  Gail Mayhugh in Las Vegas with GMJinteriors.com

If you decide to send greetings for Thanksgiving...

Send an email or greeting card to your customer list. A photo of your staff may be eye-catching.  Include a holiday offer or compelling message. 

TIP:  MeebleMail has templates for email stationery that will make your emails stand out from the crowd.  If you use Microsoft Outlook, check out the options from them for free.  PaperlessPost, Evite, Wufoo, Eventbrite and Facebook Events are also free or low cost ways to invite people to events, create forms and communicate in a more personal way via email.
 
TIP:  good time to learn about and start lifecycle marketing.  Lifecycle marketing starts with the customer and their needs.  The goal of lifecycle marketing is to build loyal, long-term customers.  How?  By using data about a customer and their behavior (what they buy, when they buy, how they buy, along with what else they look at and share) as a way to determine and trigger what information will be relevant and valued by them at each stage of their purchase cycle and over their lifetime as a customer. 
  • Lifecycle Marketing
 
2.  Decide when you will start decorating...

 

This was posted on Facebook by someone who doesn't like to see Christmas decorations put out until Thanksgiving is over. 

The sign at Nordstrom says "We won't be decking our halls until Friday, November 27"

The comments on the Facebook post are people responding this is a good thing.

 

 

 

 

 

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Please tell your friends and colleagues about MarketingZone
Share |
Comment on This Article

Customer Relationship Marketing

  • Customer Contact Plans

  • How to Collect and Save Customer Information

  • Customer Segmentation

  • How to Identify Your Most Profitable Customers

  • Targeting

  • Customer Life Cycles

  • Trigger Events in Marketing

  • Lifecycle Marketing

  • Customer and User Registration Examples

  • Email Law Opt In

  • How to Collect and Save Customer Information

  • CRM Customer Relationship Marketing

  • How to Sell More to Existing Customers

  • Customer Retention

 

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