Who You Can Hire to Help You with Direct Mail

Who You Can Hire to Help You with Direct Mail

Learn who you can hire to help you get direct mail done.  There are agencies and services that are "one stop" and there are specialists who focus on area of direct mail like copywriting, fulfillment, choosing direct mail lists. 

We're starting the conversation.  Give advice about who you can hire to help you with direct mail.  This article covers direct mail agencies, freelancers, mailing houses, commercial printers and direct mail services suppliers.  Read what other people say by using the tabs on this page. The MarketingZone Editors will use this input to continuously update and improve this article. 

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Who you can hire to help you create your direct mail

• Hire a full-service direct mail agency that will act as your "general contractor" to select and manage all the various "sub-contractor" specialists (mailing houses, printers, graphic designers, copywriters, printers).

  • Direct mail agencies for small business - covers how to select and hire an agency to help you with direct marketing

  • Find full-service agencies on MarketingZone - look for full-service agencies with expertise in direct mail

From our experience:  You can use a full-service marketing agency but they are generalists who may not have specific expertise in direct mail marketing.  If you're investing in direct mail, we'd suggest you select and hire an agency that specializes in this type of marketing so you benefit from all their accumulated knowledge about what works and what doesn't. 

Know this: Most agencies will only want to take on clients who have large direct mail budgets in the range of $50,000+.  If that's not your situation, you may want to find a freelancer with expertise in direct mail project management and planning. 

• Hire a freelance marketing project manager with expertise in direct mail who can develop your direct mail plan and manage all the specialists needed for direct mail.

  • Find full-service marketing freelancers on MarketingZone - be sure to look for someone with expertise in direct mail and also ideally marketing in your industry and type of business.

  • How to select and hire marketing professionals - gives you tips on how to find someone who will have the expertise you need and work well with you and others in your company. 

  • Best sources for marketing freelancers

From our experience:  Finding a freelancer who can act as the project manager and handle all the details for direct mail planning and tracking is a worthwhile investment for a small business owner or company who wants to focus their time on other revenue-generating activities that are core to the business. 

 

• Services companies that offer "one stop" services for direct mail as well as direct mail services companies that specialize in some aspect of the process (mail preparation/fulfillment, printing, data management, list companies, promotional products, etc.). 

  • Find direct mail services companies on MarketingZone

  • Top printing suppliers (and their costs)

  • Top direct mail postcard suppliers
    

  • Top direct mail list suppliers
    

  • Top direct mail fulfillment suppliers
    

  • Top suppliers for promotional products
    

• Hire a graphic designer with expertise in direct mail marketing

  • How to select and hire a graphic designer

  • Costs to hire a graphic designer
    

  • Find graphic designers to hire on MarketingZone - Look for specialists with expertise in direct mail and then filter further to find people with expertise in your industry and type of business. 

  • Best sources for marketing freelancers
    

• Hire a copywriter with expertise in direct mail marketing

  • How to select and hire a copywriter
    

  • Costs to hire a copywriter
    

  • Find copywriters to hire on MarketingZone - look for specialists with expertise in direct mail and then filter further to find people with expertise in your industry and type of business. 

  • Best sources for marketing freelancers

From our experience:  It's very important to find freelance graphic designers and copywriters who have specific expertise in direct mail because it's a very different skill set than writing or designing other types of marketing.  You want to benefit from the accumulated expertise of someone who has specialized in direct mail and has learned what works and what doesn't. 

Know this: If you plan to hire a freelance graphic designer and copywriter, you want to make sure that they work well together.  At a direct mail agency, they'll have teams of designers and copywriters.  If you're opting to hire a freelance graphic designer and copywriter, you may want to hire one and then ask them who they work well with and then interview and check references on those people.  You need the graphic designer and copywriter to work well together to get the best results.