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How to select and hire a full-service marketing agency

How to Select and Hire a Full-Service Agency

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How to Select and Hire a Full-Service Marketing Agency

Get tips on how to select and hire a full-service marketing agency. There are many types of services out there--and a full-service agency can handle more than just advertising. They can do all types of marketing. Find out what you need to know to hire the right agency, get your marketing done, and save money in the process.


Tip

Things to know

There are lots of people who you can hire to help with your marketing:

  • Ad agencies that specialize just in advertising
  • Full service agencies (that do more than advertising)
  • Speciality agencies (like PR firms, digital agencies...

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Helpful Resources

To find ad agencies

  • Find ad agencies on MarketingZone
  • The Redbook of Advertising Agencies (publication) www.redbooks.com
    • This is a paid source for information on ad agencies that costs over a thousand dollars to subscribe but has a free 7-day trial
  • The American Association of Advertising Agencies, has a free agency directory of ad agencies who are part of their association. www.aaaa.org
  • Ad Age and Ad Week Magazine websites have a lot of information on and about ad agencies: adage.com; adweek.com
  • www.linkedin.com's advanced people search may help identify people with the expertise you are looking for
  • International Network of Business Advertising Agencies (INBA)  www.inba.org
  • International Network of Independent Advertising Agencies (IN) www.in-advertising.com
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