It’s not easy to create a great tagline that stands the test of time.
The most famous taglines cross over into popular culture and can continue to influence customers long after the original campaign has ended. We’ve complied a list of influential and memorable taglines. Some people call them taglines, tag lines or slogans. They all mean the same thing. A jingle is a tagline or slogan that is put to music.
From our experience: If you’re a small or mid-sized business without a large advertising and marketing budget, creating a tagline that will be recalled by most people is impossible. It’s hard enough for people to remember who the sponsors are to some of the most famous taglines. Don’t believe us? Who is the sponsor brand for these famous taglines?
- Think outside the bun. Who is the company behind this tagline?
- I’ve fallen and I can’t get up! Who is the company behind this tagline?
- Leave The Driving To Us. Who is the company behind this tagline?
When you look at the list of the best taglines below, how many of these can you attribute to the company or product? Those are taglines that are really working for the brand.
Typically, even for these “best of the best” taglines, many people will remember the line but not be able to tell you who the ad sponsor/brand is.
Then that company has spent a lot of money helping people remember a clever line that isn’t linked by people with their company/product/brand. That’s a waste of money.
The best taglines are…
1. Memorable, catchy, and get stuck-in-your-head. Many times these are jingles, taglines put to music, that “stick” and then are used as a written tagline. What’s effective about this? When people read the tagline they sing the tune in their head.
Plop plop, fizz fizz, oh what a relief it is…
Like a good neighbor, State Farm is there
2. The best taglines include the company or brand name in the tagline OR are so closely associated with the brand name that the two are totally linked together.
You’re in good hands with Allstate or Coulda Had a V8
Just Do It! (so well associated with Nike)
3. The best taglines are simple and short.
4. The tagline conveys a meaningful benefit for someone using the brand.
When it absolutely, positively needs to be there overnight (FedEx)
5. Tagline makes an emotional connection with the brand.
L’Oréal’s famous tagline is “Because you’re worth it” was changed to “Because we’re worth it” following motivation analysis and research into consumer psychology. But most people remember (and love) the tagline the way it used to be:
“Because you’re worth it”
6. Tagline differentiates a brand from the competition.
We try harder.
7. Tagline is long-lasting or timeless.
A diamond is forever.
Here’s the list of famous taglines with the sponsor
How many can you name the sponsor of? How many do you recognize? How many convey a meaningful benefit? How many are emotional?
- Don’t leave home without it.
- Just do it.
- Where’s the beef?
- Melts in your mouth, not in your hands.
- You’re in good hands with Allstate.
- Takes a licking and keeps on ticking.
- When it absolutely, positively needs to be there overnight.
- Reach out and touch someone.
- A diamond is forever.
- Finger-lickin’ good!
Kentucky Fried Chicken
- There are some things money can’t buy. For everything else, there’s MasterCard.
- Think outside the bun.
- It keeps going, and going, and going…
- The breakfast of champions.
- Beef…it’s what’s for dinner.
National Cattlemen’s Beef Association
- Is it live or is it Memorex?
- The few. The proud. The Marines.
U.S. Marine Corps
- I’ve fallen and I can’t get up!
LifeCall (now Life Alert)
- Only you can prevent forest fires.
U.S. Forest Service
- Let Your Fingers Do The Walking
- Good to the Last Drop
- M’mm! M’mm! Good!
- I’m Loving It
- $5 foot longs
- When you care enough to send the very best
- We bring good things to life.
- Leave The Driving To Us.
- Nothing Runs Like A Deere.
- We try harder
- Sometimes you feel like a nut, sometimes you don’t
Almond Joy & Mounds
- With a name like Smucker’s, it has to be good
- Plop plop fizz fizz oh what a relief it is
- The quicker picker-upper
Bounty Paper Towels
- Calgon, take me away
- Drivers wanted
- Breakfast of Champions
- Double Your Pleasure, Double Your Fun
Double Mint Gum
- Where dreams come true
- A day without orange juice is like a day without sunshine
Florida Orange Growers
- Intel inside
- Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun
- Have it your way
- Like a good neighbor, State Farm is there.
State Farm Insurance
- The real thing.
- Built like a Rock
- Ford tough
- I love New York.
NY State Department of Economic Development
- The Incredible Edible Egg
- Leggo my Eggo
- Please don’t squeeze the Charmin
Charmin Toilet Paper
- Every Kiss begins With Kay
- The un-Cola
7up Soft Drink
- United Colors of Benetton
- When E.F. Hutton talks, everyone listens.
- Because so much is riding on your tires
- The Ultimate Driving Machine.
- What can brown do for you?
- Think Different
- Strong enough for a man, but made for a woman
- I Can’t Believe I Ate the Whole Thing
- I coulda had a V-8
- Think Small.
- Zoom Zoom…
- Nestles makes the very best…
- It’s Miller Time
- Fly the Friendly Skies
- This Bud’s for you.
- Ace is the place with the helpful hardware man.
Ace Hardware Stores
- A mind is a terrible thing to waste.
United Negro College Fund
- Does she or doesn’t she?
Clairol hair coloring