Follow our steps to create and print datasheets. Get tips on graphic design, what to say that will be most persuasive to prospective customers and tips on saving money when creating and printing datasheets.
How to create datasheets
1. What to say on your datasheet
Apply your knowledge of marketing strategy to your datasheet. Use Words that Work in Marketing to make your messaging persuasive. Ensure that your positioning and branding aligns with your marketing strategy.
Use words that your customers and prospects use. You need to use everyday language. If it’s all industry and company jargon, that won’t help someone new to the category of products you’re selling.
TIP: Two innovations to know about. One is called print on demand. Instead of printing a lot of datasheets, you print fewer and the commercial printer keeps the datasheet computer file to be able to print more when needed.
The other is personalized printing or what the industry calls digital printing. A commercial printer with a digital press and expertise in this type of specialized printing technique can work with you to create different versions of datasheets for different groups of customers or prospects.
2. Create your datasheet
Know this: We call this a datasheet or a data sheet. Printers, template companies, software and marketing people may call this a flyer. So if you can’t find “datasheet” or “data sheet,” look for the term “flyers.”
Use a template. A template is essentially a shell that has been professionally designed. You add your text, logo and photos and images in the places you are allowed to on the template.
Some templates have photos and are designed for certain types of business (dentists, landscapers, schools, etc.) There are thousands of templates to choose from: Some are free; others are included if you work with a printer; and other companies sell templates you can buy.
If you’re going to use templates you may want to find a supplier with a “matched set” of direct mail postcards, flyers, brochures and business cards all done by the same designer with the same look and feel. This will make your marketing look more professional and integrated.
Or you can design your datasheet yourself.
Proof it. Get several people to look at the datasheet to check for typos and to ensure everything is perfect before you pay for printing. You may want to print some examples of your datasheet on a color office printer so you can see what it will look like and proof that instead of trying to do that on your computer. You’ll see and catch more errors by doing this.
3. Get your datasheet printed
Your options for printing your datasheet:
- Print on Your Office Printer. This is a great way to save money!
- Use a Printing Supplier
TIP: Create a PDF of your datasheet and send to customers, prospects, and sales people. A PDF will freeze how it looks and ensure that someone can’t change the information. It also reduces the file size to make it easier to email. Post the PDF on your website as well.