Writing a blog and attracting an audience are two separate and important tasks to be successful at blogging. Learn how to promote your blog to attract more readers.
If you have a blog and want to learn how to promote it to attract more readers, then you’re in the right place. This article focuses on how to promote an established blog.
Promoting Your Blog After Launch (Months 3-12)
Know this: The first three months of blogging can be the most difficult. Once you are regularly crafting posts and informing current customers about a new blog, then increase your marketing efforts.
Promote your blog by engaging your customers/clients
- Ask a customer or client to consider submitting a guest blog post. Most people are flattered to do this. You’ll be giving them visibility and in a sense endorsing them so only offer this to people you want your brand associated with.
- Ask customers to forward posts.
- Attend relevant meet-ups and have lots of cards with your blog address. Many customers and clients want to get to know a business owner or partners through reading a blog.
Optimize and publicize your blog posts to promote your blog
Get your blog listed in reputable blog directories. There are a lot of directories that are not reputable. Watch out for those.
Start considering longer blog and “pillar” posts.
While most posts should be around 300 words, once every week or two (depending on how often new blog posts go up) or once every five blog posts, consider including a longer post that’s very useful and helpful for your readers. It could be a step-by-step how-to guide or a list of resources your clients need.
Start thinking about blog posts that can be divided into three parts: Many subjects simply cannot be covered in 300 words. A longer topic divided into three parts has good potential for bringing readers back repeatedly.
Write a post about “Guidelines for Guest Posting.”
Professional bloggers have created some good examples.
Daily Blog Tips editor Daniel Scocco’s Guidelines for Guest Posting can be used as a model. (Of course, never plagiarize. The Internet finds plagiarizers quickly.)
When publishing a guest post, make sure to have the guest’s byline directly under the title. Writing, “This guest post was written by Joe Smith of www.JoeSmith.com. For guest posting guidelines, click here” not only gives the author credit, it provides an easy way to let readers find out how to submit guest posts.
Leverage online exposure to promote your blog
Combine two or three posts as an article and submit it to Ezine articles (you can also pay someone to submit your articles for you). Ezine articles has proven to be very effective in getting to the top of the search engines. This online article bank allows articles to run as long as 5,000 words, and the number and repetition of keywords and key phrases in one file impresses the search engines. Get into a habit of combining posts.
Ask to guest post on another blog. As mentioned above, interacting with the blog’s community long before asking to guest post increases the odds of being accepted. Make sure the blog owner will place your byline (name) and blog address at the top of the post under the headline. The blog owner may even ask for a short bio and a photo to include at the post’s end.
Here are some online resources for finding relevant blogs to request to guest post on: Technorati; Authority Blogger; Google has a topic based blog search and a ‘Related blogs about…’ feature; MyBlogGuest is a forum for connecting people who need guest bloggers with people who want to post on other peoples blogs.
Find relevant forums and start participating. A forum is a many-way conversation between forum members without long, tip-filled posts that are typical of blogs. Online forums became popular before blogs reached their current level of popularity. A forum may have a moderator, but it isn’t set up by the central blogger the way a blog is. Start by searching “[niche] and forum” in the search engines. If that strategy doesn’t deliver enough results, Big Boards lists the most active forums and messages boards.
Explore how Facebook and Twitter can bring more people to your blog. Twitter and Facebook can do far more than announce a new blog post. More and more businesses are using Facebook and Twitter to hold contests, talk to customers, distribute viral videos and more.
TIP: “Re-purposing” or re-using your own blog posts as articles, articles as white papers, etc. does not violate any copyright as long as the business created all original content. In fact, a business should save time and effort by keeping all written content and using it in as many forms as necessary.
Know this: Internet copyright law prevents individuals from taking written content that they have not created and passing it off as their own. Website owners and copywriters frequently search to see if their words have been “lifted” or stolen from their online publications. Several online businesses (like Copyscape) exist solely to police the Internet for plagiarism.