Thanksgiving may be the best time of year to thank your customers, clients or patients for their business and referrals.
From our experience, many businesses send holiday cards to clients and customers in December. Most of these cards seem very generic and come at a time of year when a lot of other cards and gifts are being exchanged. Your cards may stand out more if you send them to arrive before Thanksgiving.
Thanksgiving marketing ideas
1. Send personal cards or notes to your customers
Perhaps a photo postcard of everyone in your office with a printed note thanking a customer, patient or client for their business and referrals. It will stand out more if the customer’s name is hand written and the card is signed by someone and a personal note is included. Use blue ink, not black or red.
You can also call your best customers and personally thank them for their business.
My best Christmas marketing idea is actually to market at Thanksgiving. Back in my previous life as a Banker I lost a big client because I sent a gift at Christmas, he was Jewish. I now send Thanksgiving cards wishing them a wonderful holiday season. The great thing is that I’m the first card they get for the season so I’m not lost in the pile. Each year I always get a new job from a returning client. Sending something at Thanksgiving will not offend anyone.”
Gail Mayhugh in Las Vegas with GMJinteriors.com
If you decide to send greetings for Thanksgiving…
Send an email or greeting card to your customer list. A photo of your staff may be eye-catching. Include a holiday offer or compelling message.
TIP: MeebleMail has templates for email stationery that will make your emails stand out from the crowd. If you use Microsoft Outlook, check out the options from them for free. PaperlessPost, Evite, Wufoo, Eventbrite and Facebook Events are also free or low-cost ways to invite people to events, create forms and communicate in a more personal way via email.
2. Plan now for the Christmas Holidays!
Integrate your Thanksgiving marketing with your Christmas holiday marketing plan to help you have the most profitable holiday season.
3. Thanksgiving is a good time for analysis work on your customers and prospects
4. Are you giving customers a reason to be loyal?
5. Are you generating referrals and positive word of mouth?
Measure your brand buzz by monitoring what people are saying about you, your company and/or products and services online. Use social media marketing to generate more positive brand buzz.