A brochure is a selling tool.
A brochure is a printed pamphlet, booklet or flyer with information about a company, business and/or the products and services they offer. A brochure is way to promote, explain and advertise. A brochure is a marketing tool to help explain and educate someone about something.
Brochures summarize key information a prospective customer or client might need or want to help them make a buying decision. Think of a brochure like a written and printed version of a great sales rep explaining to a prospective customer “why choose us.”
In this article, you’ll learn what a brochure is and how to use brochure templates and how to save money on brochure printing. There are lots of software tools and services that make it easy to create a professional-looking brochure.
If you don’t want to create a brochure yourself, you’ll find articles on how to find and hire a graphic designer, copywriter and marketing agency who can create a brochure for you.
Know this: Many companies don’t make brochures or make much less elaborate brochures these days. Why? They use their website like a brochure to explain their company, products or services. Brochures are now used to highlight key information and encourage prospective customers to visit the company website to learn more.
Other companies use brochures to give to prospective customers who want to know more. For example, someone visiting a car dealership may be offered a brochure about the car(s) they are most interested in or someone calling a company to request more information may be asked if they’d like a brochure. A brochure is a selling tool.
Want to make a brochure?
Consider using a template to create your brochure. Creating a brochure using a template is like making a cake using a cake mix. When you use a template to create your brochure, you’ll choose what graphic design look you like best and then add your text, contact information, logo (if you have one) and other key information like photos and graphics.
There are thousands of brochure templates that have been designed by professional graphic designers and created for novices to use. You’ll find templates already pre-made for different types of business with photos already in them. Some templates for brochures are free, others you can purchase for a low cost and others are available from online printing companies when you pay them to print your brochure. Looking at brochure templates is also a great way to see examples of brochures.
Want to hire an expert to create your brochure?
If you’re considering making a brochure, you may want to learn about…
- Business Cards – You can save money by creating a two-sided or folded business card that acts like a mini ad or brochure and includes information on how someone can learn more on your website.
- Flyers – Flyers or leaflets are one or two-sided printed sheets that can be folded as well. Flyers can work as a simple brochure.