Learn what words work in marketing to increase sales and response rates. This article is packed with ideas and words that work to help you use in your marketing to sell.
Here’s a dramatic example of the difference a few words can make.
Have you seen the video of the blind man with the sign “I’m Blind. Please help” and the difference in donations he received when he changed his sign to read, “It’s a Beautiful Day and I Can’t See It”?
The best marketing and advertising copywriters, bloggers, direct mail and infomercial writers and people writing posts for Facebook and tweets on Twitter know that words matter a lot in sales and marketing. Your sales may dramatically increase if you find a copywriter who knows “words that work” for your industry and the type of customers or clients you want to reach.
Words that work in marketing
Want more ideas? There’s a great book by Richard Bayan on “Words that Sell” with more than 6,000 examples to help you promote your products, services and ideas. Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. Here’s a link to learn more about it on Amazon
What Words Work for Your Customers and Prospects
It’s easy, fast and free to learn what words people are using when they search related to what you sell or offer. Google has several free tools that will give you instant results about what words to use in your marketing to explain what you do and offer. This is called keyword research.
Google’s Free Tool to Help You Figure Out What Words Work
Since 65% of searches are done on Google, focus on understanding what people search for there. How it works: you enter search words or search phrases and the tool instantly shows you how many people are searching for that exact term or phrase each month and year. The tool also recommends related terms and shows the search volume for those terms. Try it at https://adwords.google.com/o/KeywordTool
Here’s an example of learning what words people are searching for related to “words that work”. In this example, “local” is the United States. You put in one word or phrases and Google’s tool recommends related words and phrases along with how popular they are for people searching. That helps you figure out what words work best to use in your marketing and sales. You want to use common words that most people use.
Doing this type of research to understand what words people use (and don’t use) is very important if you are writing a blog or writing for a website. It’s critical to properly label each blog post or website page for the keywords you want to attract people for.
Phrases that work
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