Success with digital marketing

Marketing Zone grew out of our team’s success with making the transition from traditional business-to-business (B2B) marketing to digital marketing. We grew our sister company, Best Technology, 20% year-over-year gross profit every year for 6 years in B2B industrial equipment and chemical sales. Along the way we learned how to optimize our online marketing strategy for a new generation of online B2B buyers.

We discovered that most digital marketing agencies have little experience or understanding of the science and technology behind the products we marketed. Attempts to outsource the writing of content for Best Technology’s website fizzled due to the writers’ lack of engineering knowledge. The solution? Bring the technical writing in-house.

As the business grew, we transformed from a regional Midwest sales organization to a national and international subject matter expert on chemical process manufacturing equipment. Our team faced the challenge of closing so many sales that our manufacturing partners struggled to keep up with the demand. Our website generated more leads and more sales than the websites of our manufacturing partners.

So when these partners asked us “How do you do that? How do you find so many leads and close so many sales?” we started to imagine even bigger.

Marketing Zone was born out of that quest to meet the need of industrial manufacturers to make the transition to digital marketing. We partner with companies ready to commit to growth, and transform their websites into lead-generating machines. We do this by applying the same principles, processes and strategies that led to Best Technology’s success.