Our approach to digital marketing is not like anyone else’s and we don’t want it to be.
There are no shortcuts in digital marketing and unfortunately many have been sold “projects” which don’t meet the expectations nor offer the means to measure results.
We don’t offer projects; rather, we offer ongoing marketing and sales programs for industrial and manufacturing B2B companies. The result is a comprehensive ongoing marketing strategy implemented without shortcuts. This strategy can be analyzed, measured and constantly improved.
Our process is guided by our single-minded focus on user experience to generate sales leads. We focus on user experience because search engines like Google prefer websites that provide a better user experience and rank them higher.
What does user experience mean for industrial manufacturers’ websites?
Web server configuration and hosting
Page speed matters. Don’t make your website users wait for your web server to load a fancy background video or image. A faster website improves rankings in search-engine results, so we make it our business to optimize your site for speed.
At Marketing Zone, we use sophisticated, proprietarily configured front-end and back-end web-hosting server technology to ensure that your website data and media are delivered at blistering high speeds around the globe. By leveraging a content delivery network, your website’s key content is cached and ready on servers throughout the world. This makes for a better user experience, no matter where your website user is – and better rankings on Google.
As web users around the world shift toward mobile devices, mobile-friendly design is becoming essential. Also called responsive design, it means that your site looks good and works well regardless of screen size or orientation.
At Marketing Zone we use responsive design to optimize your website for both mobile and desktop users. Even if your website receives mostly desktop web traffic, you need mobile optimization to maintain search-engine position.
As technologies continue to evolve, Marketing Zone is committed to remain at the leading edge of optimal delivery of web content for industrial manufacturers.
Emphasize education, not promotion. Build trust with prospects on your website by providing educational technical articles, applications, and media, not just product data. Accurate technical content keeps search-engine users coming back for more.
By giving valuable content to website users, you earn a place as an industry expert. As your technical articles gradually become more widely known, you can expect a boost in your site’s search-engine rankings.
This approach is known as content marketing, and it requires patience. Results don’t happen overnight. But for businesses committed to growth, the larger front-end effort leads to superior long-term results.
When preparing content for your website, start with what real users are searching for online. Keyword research tools can tell you roughly how many users are searching for specific terms each month. Using tools like these, you can spot potential opportunities in under-used keywords, as well as prioritize content based on number of searches on that keyword.
Tailoring your content to what web users are actually searching for gives your website a much greater chance of being found. This activity is a crucial component of search-engine optimization, or SEO.
At Marketing Zone, we specialize in formulating search-engine optimized articles for industrial manufacturers. Our unique blend of engineering and technical writing experience paves the way for maximum return on investment in your website.
In marketing, we sometimes put all the effort into broadcasting the message, and then forget to look back and learn from reactions to that message. It’s like a scientist who performs an experiment but forgets to analyze the data and draw a conclusion.
At Marketing Zone, we close the loop on your marketing investment by providing proof of our results through analytical reporting. Our strategic process includes working with you to set measurable goals for your website. Then we provide regular analytical reporting on progress toward meeting those goals.
Our reports apply the scientific method to improve user experience and your website’s marketing results.