Marketing Zone develops and implements strategic digital marketing plans for industrial manufacturers who are committed to growth.
We provide a comprehensive, engineered approach to web presence and as such, our service rates are priced as a monthly package fee, not by individual project. Because long-term results cannot be achieved with short-term effort, a typical package starts with a 1-year commitment, followed by a significantly reduced monthly maintenance cost after the first year.
Is this you?
- Industrial manufacturer in a business-to-business (B2B) market
- Tried unsuccessfully to outsource marketing in the past
- Recognize the value of investing in an industrial marketing budget
- Recognize the superior ROI of digital marketing (online, global) over traditional marketing (trade shows, regional)
- Committed to business growth through digital marketing and SEO marketing
- Expert in your field and too busy for extensive online business development
If this is you, let’s talk.
We’re ready to put our experience and proven success with industrial marketing to work, and turn your website into a lead-generating, profit-building machine.
Steps to Success
What happens when you start working with Marketing Zone?
Make a Plan – Month 1
Digital Marketing Blueprint
Questionnaire. We’ll start with a questionnaire on your company’s basic information and current marketing, sales and business growth goals, as we get to know each other.
Conference call. We’ll meet with your team and provide a basic overview of Marketing Zone’s role in your SEO marketing strategy, and then go deep into defining your goals for your website and how we reach them together.
Define the plan. Our team does the research based on your marketing goals to build out a strategic digital marketing SEO plan customized for your company. Allow 2-3 weeks for analysis and development of SEO strategic plan, complete with profile of ideal customer demographics and persona to ensure that the strategy is targeted.
Presentation. At your Digital Marketing Blueprint conference call, we step through the plan together and discuss any improvements.
Digital Marketing Blueprint Components
- Strategic marketing plan and timeline for implementation
- Detailed analysis of company sales, revenue, brand and goals in terms of marketing needs
- Review of ideal customer, competitive landscape, sales and marketing processes, and intended outcomes
- Sample website pages and structure
- Targeted keywords for search-engine rankings
While working on the Blueprint, we are also developing the framework for your website on our platform, which becomes the focus in month 2.
Make it Fast – Month 2
Website porting to Marketing Zone platform
Your current website is ported to Marketing Zone’s exclusive platform, to take advantage of the best possible performance in page-loading times on our finely-tuned servers. Page speed is one of the most influential ranking signals that Google uses, so a faster website with less resource loading and data bandwidth means better organic search rankings on Google.
Content access. At this stage, your role is simply to provide access to your current website, so that we can import appropriate current website content for use on your new, optimized website. For standard porting, your website content must be in a standard content-management system (CMS). (Non-standard porting also available for additional charge.)
Build. We build your website according to the specs agreed upon in the Digital Marketing Blueprint. On the Marketing Zone platform, you can expect extremely fast page-loading times for your website, optimized and mobile-friendly to ensure top performance with search engines. Speed and platform optimization are one of the cornerstones of top ranking web presence.
Launch. Your newly redesigned and optimized website is launched. Congratulations! You’ve reached a major milestone in your Digital Marketing Blueprint strategic plan.
Make it Clear – Month 3
Add new content
We create new or expanded technical content for your website based on organic search opportunities and goals identified in the Digital Marketing Blueprint, with the intent of top organic search-engine rankings.
Download your brain. Your role as subject-matter expert is to communicate your business or technical expertise to us in whatever way is easiest for you – phone call, email, photos etc. We make it painless.
Content production. We add our in-depth, technical research to your business or technical information and produce 1-4 pages of extremely relevant, high quality technical content per month, depending on the scope of your strategic plan. We apply results of keyword research and optimize new or expanded content for top search-engine rankings.
This process continues each month for the remainder of the first year.
Make it Matter – Month 4+
Report results and refine
Measure results. We provide ongoing monitoring of on-page SEO and SERPs, as well as website traffic and any other key performance indicators (KPIs) defined in the Digital Marketing Blueprint. Reports are available on a monthly basis, or as a dashboard that you can check anytime, depending on your needs.
Monthly conference call. We stay in touch monthly at minimum to ensure open communication and a strong partnership. Together we decide which mid-course corrections to perform.
Continued content production. We don’t just measure the results. We listen to the data and write more content strategically based on website traffic and rankings data. As we continuously refine website content over time based on changing user preferences, you reap the long-term benefit of website traffic from Google without the cost of ads.
Annual review. At the end of each year we perform a more in-depth review of results of online SEO marketing for the year and demonstrate the ROI on your marketing investment. Then we look ahead to the coming year and set new goals as we continue to help your company drive growth and build profit through online industrial SEO marketing.