Marketing Zone forms strategic partnerships with industrial and precision manufacturers who are committed to growth.
We provide a comprehensive, engineered approach to web presence and as such, our service rates are priced as a monthly package fee, not by individual project. A typical monthly fee would start in the range of $8,000 – $10,000 per month during the first year, depending on the scope of changes for your website, followed by significantly reduced monthly maintenance cost after the first year.
Is this you?
- Industrial manufacturer in a business-to-business (B2B) market
- Tried unsuccessfully to outsource marketing in the past
- Recognize the value of investing $100K – $150K+ annually in an industrial marketing budget
- Ready to redirect emphasis from traditional marketing (trade shows, regional reps) to digital marketing (online, global)
- Committed to business growth through digital marketing and SEO marketing
- Expert in your field and too busy for business development initiatives
If this is you, let’s talk.
We’re ready to put our experience and proven success with industrial marketing to work, and turn your website into a lead-generating, profit-building machine.
Steps to Success
What happens when you start working with Marketing Zone?
Make a Plan – Month 1
Digital Marketing Blueprint
Questionnaire. We’ll start with a questionnaire on your company’s basic information and current marketing initiatives and goals, as we get to know each other.
Conference call. We’ll meet with your team and provide a basic overview of Marketing Zone’s role in your SEO marketing strategy, and then go deep into defining your goals for your website and how we reach them together.
Define the plan. Our team does the research based on your marketing goals to build out a strategic SEO plan customized for your company. Allow 2-3 weeks for analysis and development of SEO strategic plan.
Presentation. We’ll deliver your Digital Marketing Blueprint in a conference call, where we step through the plan together and discuss any improvements.
Digital Marketing Blueprint Components
- Strategic marketing plan and timeline for implementation
- Detailed analysis of company sales, revenue, brand and goals in terms of marketing needs
- Review of ideal customer, competitive landscape, sales and marketing processes, and intended outcomes
- Sample website pages and structure
- Targeted keywords for search-engine rankings
Make it Fast – Month 2
Website porting to Marketing Zone platform
Your current website is ported to the Marketing Zone platform, to take advantage of the best possible performance in page-loading times on our finely-tuned servers.
Content access. At this stage, your role is simply to provide access to your current website, so that we can duplicate appropriate content for use on your new, optimized website. For standard porting, your website content must be in a standard content-management system (CMS) such as WordPress or Joomla. (Non-standard porting also available for additional charge.)
Build. We build your website according to the specs agreed upon in the Digital Marketing Blueprint. On the Marketing Zone platform, you can expect reliable hosting and extremely fast page-loading times for your website. Your new website will be mobile-friendly and optimized for top performance with search engines.
Launch. Your newly redesigned and optimized website is launched. Congratulations! You’ve reached a major milestone in your Digital Marketing Blueprint strategic plan.
Make it Clear – Month 3
Add new content
We create new or expanded technical content for your website based on organic search opportunities and goals identified in the Digital Marketing Blueprint, with the intent of top organic search-engine rankings.
Download your brain. Your role as subject-matter expert is to communicate your business or technical knowledge to us in whatever way is easiest for you – phone call, email, photos etc. We make it painless.
Content production. We add our research to your business or technical information and produce 1-4 pages of new or significantly expanded technical content per month, depending on the scope of your strategic plan. We apply results of keyword research and optimize new or expanded content for top search-engine rankings.
This process continues each month for the remainder of the first year.
Make it Matter – Month 4+
Report results and refine (or, rinse and repeat)
Measure results. We provide ongoing monitoring of on-page SEO and SERPs, as well as website traffic and any other key performance indicators (KPIs) defined in the Digital Marketing Blueprint. Reports are available on a monthly basis, or as a dashboard that you can check anytime, depending on your needs.
Monthly conference call. We stay in touch monthly at minimum to ensure open communication and a strong partnership. Together we decide which mid-course corrections to perform.
Annual review. At the end of each year we perform a more in-depth review of results of online SEO marketing for the year and demonstrate the ROI on your marketing investment. Then we look ahead to the coming year and set new goals as we continue to help your company drive growth and build profit through online industrial SEO marketing.